From the parcels delimitation to the wine marketing: an integrated organization

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• published: 01 Jun 2016
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Don't hesitate to comment below if you have any questions or additional phrases From the parcels delimitation to the wine marketing:an integrated organization Avril 2009 ,Champagne-France ,A precise area ,A unique soil and an ancestral know-how Champagne, the combination of a unique, strictly defined territory and traditional production conditions, which are of the world’s most rigorous ones ,What is Champagne ? A sparkling wine, produced in the region of Champagne, France, on the basis of strict methods that are prescribed by the French law and Community Regulations One of the world’s most prestigious wines A wine that is in conformity with very strict rules An economical asset for the region of Champagne-Ardennes A name, symbol of luxury and festivity, which is often the subject of misappropriation… ,CHAMPAGNE CHAMPAGNE The production methods (1) The product has to comply with the horizontal regulationChampagne is a sparkling wine which must comply with the European regulations regarding sparkling wines Horizontal regulations ,CHAMPAGNE CHAMPAGNE CHAMPAGNE The production methods (2) Additional regulationsapply for GI productsTraditional and local production rulesDefinition of the rules by producers’ organizationsControl by administrations and interprofessionalorganizations Additional regulations Horizontal regulations ,A considerable economic position France is the first-ranked country for the production of sparkling wines and its Champagne represents 95% of this production 322,4 million bottles sold in 2008 A turnover of 4,3 billion euros in 2008 More than 15 000 winegrowers and 300 Champagne houses, generating around 30 000 direct jobs ,The restricted area A shared mission Administration (specific body, fraud administration and customs)definition and control the respect of the restricted area Interprofessional organizationProposition to extend/restrict the aforesaid regionInternal controls ,Champagne Decree Creation of the C.N.A.O. Law on Appellations of Origin Champagne’sRevolution Anti-fraudlaw Phylloxera The history of the Interprofessional organisation Since the 1900’s, producers are increasing the quality requirements for the production of Champagne and decide to create two kind of professional organizations: the UMC (Union of the Champagne Houses) and the SGV (trade union of growers). Since the 30’s, wines are tested before being allowed to be labeled as Champagne.During the second world war, the German occupation encourages the coordinated action between the Champagne houses and growers and finally the CICV was founded in 1941 Since the 90’s, a follow-up of the quality is organizes in the market, including analysis and tasting of the wines. 1898 1911 1919 1936 1905 1935 ,Champagne committee ,Law of 12 april 1941: creation of CIVC ,COMMISSAIRE du GOUVERNEMENT COMMISSION PERMANENTE PresidentPresident of the Houses of the winegrowers Union des Maisons de Champagne Syndicat Général des Vignerons de la Champagne EXECUTIVE COMMITTE 6 winemerchants + 6 winegrowers SPEZIALIZED COMMISSIONS Commission Technique Commission Communication & Appellation Champagne Commission d’Equipement du Vignoble Commission du Suivi Aval de la Qualité Commission Champagne, Santé et Société CIVC Units Economic missions Vineyard and harvest Market organization Export Economic research institute Operation Human resources Accounting Maintenance Information systems Technical missions Viticulture Œnology Environment Sustainable development Communication missions Information Reception of delegations Champagne desks Protection of the AOC Interprofessionnal organization ,What is the CIVC ? The “Comité interprofessionnel du vin de Champagne”was founded by an Act of 12 April 1941 in view of safeguarding the harmonic development of the trade . An organism charged with a mission of public interest and which carries out four main missions : 1) Maintain a balanced relationship between the two professions &