Gillette's National Initiative || Rahul Dravid & R.Ashwin, Rahul Dravid & R.Ashwin

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• published: 20 Jun 2014
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The nation-wide 'Because You Are A Role Model' initiative by Gillette, which encouraged cricketers and men across the country to be role models for the younger generation by displaying their inner steel values, successfully culminated Arbaaz and his dad Salim Khan R. Ashwin and his dad N. Ravichandran along with Gillette Brand Ambassador Rahul Dravid at Gillette Because You Are A Role Model culmination event Cricketers Rahul Dravid & R.Ashwin along with Director Actor Arbaaz Khan join hands to celebrate Gillettes National Initiativewith support and encouragement from cricketersand film personalities of all ages.The initiative was kick started by Brand Ambassador Rahul Dravidand carried forward by cricketer dadsAnil Kumble, K. Srikkanth,JavagalSrinath,AjitWadekar, Venkatesh Prasad andVVS Laxmanalso joined the initiative along with their sons. The celebration event saw the largest gathering of dad-son duos shaving together and reminiscing their first shave stories in support of the initiative. In an attempt to set a new record, celebrity dad-son duos like -- R. Ashwin and Arbaaz Khan along with their fathers N. Ravichandran and Salim Khan also shaved on stage along with 40 other dads andsons to highlight the importance of the clean shaven look for a role model. The celebrities also shared stories of their first shave experience, which was indeed their graduation from boyhood to manhood for which they will always be grateful to their role models, their dads who always stood beside them in their first moments of shaving or cricket. Rahul Dravid's perseverance to follow through tough tests with integrity and nothing but passion and love for the sport he has been a part of, has set an excellent example to follow. R. Ashwin,who represents the youth of the nation, is a role model to young men across the nation. Leading by example, which is an undertone of the on-going 'Because You Are a Role Model' initiative by Gillette, reinforces the role of the brand that promises and strives to deliver the best for 800 million men every day for over 100 years. Gillette defines inner steel as passion for winning and doing the right thing with integrity. It's this unfailing courage to go further to perform the best which is at the heart of the brands history and has inspired game-changing innovation, product superiority and enduring success over the years including Fusion, MACH3, Vector, Guard etc. Brand Ambassador Rahul 'The Wall' Dravid said, "I was fortunate to kick start this initiative with my former teammates and feel ecstatic when I look back at the journey and such a successful finale. I along with Gillette wanted to send a messageto my fellow cricketers that as a role model whatever you do will set a precedent for behavior amongst the youth and men of the nation. My father is my role model from whom I imbibed the values of integrity and honesty which I will pass on to my son.He was the one who held my hand and taught me to shave and encouraged me to be clean shaven as he believed that as a role model, my fans will look up to me and replicate both my look and actions.I am glad to be a part of the Gillette family which enables young men across the country to graduate from boyhood to manhood as over the years, I have graduated from using Gillette razors like MACH 3 to the latest innovation -- Gillette India Engraved Fusion razor." Cricket's rising starR. Ashwinalso said, "My father was the one who encouraged my passion for cricket by giving me myfirst bat and also teaching me to score my first run. While growing up, he also encouraged me to get ahead in life only by doing it the right way. For teaching me this, I am grateful and I'm sure this principle will serve me well through life's journey.As a young cricketer I feel honored to see that 81%Dads believe cricketers are role models for their sons*. It is important to keep in mind that as cricketers as well as dads, we are role models to the nation's youth and need to embody the right values for them. I agree and support this brilliant & much needed initiative by Gillette asking cricketers to be role models and showcase inner steel values."