- published: 15 Jul 2016
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MOJO is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. MOJO was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts, it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of MOJO was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.
While some criticise it for its frequent coverage of classic rock acts such as the Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on the White Stripes, whom it has covered as zealously as many older acts.
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