- published: 05 Apr 2016
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EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" (EASN) with pictures or endorsements of real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Elite, FIFA, NHL, Madden NFL, and NASCAR.
Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as at EA Blackbox, Vancouver, British Columbia and EA Tiburon in Maitland, Florida. EA Sports mainly competes with 2K Sports.
EA Sports' early motto was If it's in the game, it's in the game, later changed to "It's in the game" This tag line, strategized by Don Transeth, written by Jeff Odiorne and Michael Wilde, and delivered by the voice of EA Sports, Andrew Anthony, has become a cultural rallying cry throughout the sports universe.
Unlike some other companies, EA Sports has no special ties to a single platform, which means that all games are released for the best-selling active platforms, sometimes long after most other companies abandon them. For example, FIFA 98, Madden NFL 98, NBA Live 98, and NHL 98 were released for the Sega Genesis and the Super NES throughout 1997; Madden NFL 2005 and FIFA 2005 had PlayStation releases in 2004 (FIFA 2005 was also the last PlayStation title to be released); and NCAA Football 08 had an Xbox release in 2007. Madden NFL 08 also had Xbox and GameCube releases in 2007, and was the final title released for the GameCube, with Madden NFL 09 following as the final Xbox title. Additionally, NASCAR Thunder 2003 and NASCAR Thunder 2004 were released not only for the PlayStation 2, but for the original PlayStation as well. The EA Sports brand name is used to sponsor English Football League Two team Swindon Town F.C. from 2009-10 season onwards and the EA Sports Cup in Republic of Ireland.
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Phillip Jack Brooks (born October 26, 1978), better known by his ring name CM Punk, is an American professional wrestler signed to WWE and appearing on its Raw brand as the reigning WWE Champion.
In professional wrestling, Brooks is a seven time World Champion, having held the ROH World Championship and ECW Championship once, the World Heavyweight Championship three times and the WWE Championship twice.
In addition to these championships Punk has also won the World Tag Team Championship (with Kofi Kingston), and the WWE Intercontinental Championship making him the nineteenth WWE Triple Crown Champion and the man to achieve this honor fastest at 203 days. Between WWE and Ring of Honor (where he is also a two-time World Tag Team Champion), Punk has won a total of eleven championships. He was also the winner of the 2008 and 2009 Money in the Bank ladder matches (the only wrestler to win the match twice in a row), and was the 2011 Superstar of the Year Slammy Award winner.
Punk initially came to prominence through his career on the professional wrestling independent circuit, primarily as a member of the ROH roster, where he was the first head trainer of the ROH wrestling school as well as winning both of their championships. In 2005, Punk signed a contract with WWE and was sent to its developmental promotion, Ohio Valley Wrestling (OVW), where he won every championship available in the promotion. Throughout his career, Punk has consistently used the gimmick of being straight edge, a lifestyle he follows in his actual day-to-day life. Depending on Punk's alignment as a crowd favorite or villain, he emphasizes different aspects of the culture to encourage the desired audience reaction.