Life (disambiguation)

Life is the characteristic that distinguishes organisms from inorganic substances and dead objects.

Life may also refer to:

Human life

Print media

Fiction

Memoirs

Non-fiction

Magazines

The Life (advertisement)

The Life, also known as We Are ODST is a television and cinema advertisement launched in 2009 by Microsoft to promote the first person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign, proved hugely successful; on the week of its launch, Halo 3: ODST became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release. The Life went on to win a number of honours from the advertising and entertainment industries, including two Clio Awards, a London International Advertising Award and several honours from the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.

The Life (musical)

The Life is a musical with a book by David Newman, Ira Gasman and Cy Coleman, music by Coleman, and lyrics by Gasman.

Based on an original idea by Gasman, the show explores the underbelly of Times Square's 42nd Street, inhabited by pimps and prostitutes, druggies and dealers, and runaways and street people in the era prior to its Disneyfication.

Productions

The show was first produced at the off-Broadway Westbeth Theatre, running from July 30, 1990 to August 16, 1990. Joe Layton directed and choreographed, with a cast that featured Chuck Cooper, Lillias White, and Mamie Duncan-Gibbs.

The Broadway production, directed by Michael Blakemore, opened on April 26, 1997 at the Ethel Barrymore Theatre, where it closed on June 7, 1998 after for 466 performances and 21 previews. Among a large cast were Pamela Isaacs, Chuck Cooper, Bellamy Young, Lillias White, and Sam Harris, winner of the first Star Search television competition in 1984. Choreography was by Joey McKneely, scenic design by Robin Wagner, costume design by Martin Pakledinaz, and lighting design by Richard Pilbrow.