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What process should be followed when launching a tourism company?

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• published: 28 Apr 2014
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Learn about the different stages in the process of creation and implementation of a tourism company in Europe, through examples and practical recommendations. What process should be followed when launching a tourism company? Business Project 1. Define the idea: Initial concept. Not all ideas will generate a profitable business. 2. Analysis of the market environment 3. Internal Analysis 4. Business Plan Development. 5. Planning and launch Define the idea: Initial concept. Not all ideas will generate a profitable business. Define the business opportunity: Satisfies an existing market need. Commercially, economically and technically feasible How do you assess whether your business idea is a business opportunity? Perform a preliminary analysis of the market Business Idea Pre-feasibility analysis Is there a market? Are there resources? Business opportunity Business plan Business plan: Contains all the information relative to the project; To view the structure of your business. To detect possible deviations from the initial forecasts. Basic structure for the contents: The project idea; Production and operations; Human resource management; Commercial strategy; Communication plan; Economic-financial plan The project idea: o Main objectives and key success factors. o Sponsors: describe each team member. o Objectives and vision of your company. Production and operations: o Activity levels of the company. o Personnel, equipment and supplies. o Supply systems. o Inventory management. o Processes or activities. Human Resource management: o Staffing needs: define each job and draw up an organisational chart. o Business organisation. o Remuneration and working conditions. o Recruitment policy. o Personnel budget. Commercial strategy: o Products / services. o Your market. o Potential demand. o Sales forecast (minimum 3 years). o Price of services / products. o Distribution channels for each product /service. Communication plan: o Communication strategy and actions of your company: advertising media, promotion, sales network. Quantify the cost and investment required for each of the communication actions. Economic-financial plan: o The contents included are: financial plan, financial projections and balance. o To show the economic and financial viability of the project. o Difficult for entrepreneurs without prior knowledge of economics or business. It is time to begin Operations, but before you start... Determine what the needs and the obstacles will be. Define actions, time and resources necessary for the implementation process. You will need: legal status, pertinent authorisations, insurance and licenses, location, facilities and material resources. START