- published: 01 Aug 2011
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The MTV Europe Music Awards ("EMAs") were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe.
The MTV Europe Music Awards always changes its host city. It has been hosted four times in Germany and the United Kingdom, most recently in Belfast in 2011 and previously in London, Edinburgh and Liverpool.
The awards are presented annually and broadcast live on MTV Europe, MTV Live HD and most of the international MTV channels as well as online.
The first MTV Europe Music Awards in 1994 were held on November 22 four years after the fall of the Berlin Wall. George Michael performed "Jesus To A Child" and "Freedom" surrounded by many famous models including Naomi Campbell and Bono received the Free Your Mind Award on behalf of Amnesty International.
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe began to regionalise its network in 1997.
MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership. MTV Europe is wholly owned and operated by MTV Networks Europe.
Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.
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