Meet the people who’ll love your business

Businesses of all kinds are generating high-quality leads by running lead ad campaigns on Facebook. Since lead ad forms are pre-populated with contact information—like email addresses and phone numbers—they make it really easy for people to sign up for information from businesses, even on mobile where forms have historically offered a tedious experience.

Right now a single trend is completely reshaping how people discover products, information and experiences: people are spending more time on mobile and in apps.

And being on mobile has influenced how people discover, browse and purchase. In the US, for example, people are spending the majority (54%) of their time on mobile in mobile apps.¹ Sixty percent of people on Instagram say they discover new products on the platform, while 75% say they’ve taken action after being inspired by a post.² Plus, during the 2015 holiday season, nearly 1 in 5 purchases was on mobile,³ and it’s predicted that this year more than half of people who research travel online will do so on a mobile device.⁴

As people discover information, products and experiences in this fashion, advertising strategies have to change to keep up. Businesses need to understand the new ways people are showing interest in a product. And, using that information, they can offer highly-relevant messages to people where they are spending their time: in their favorite mobile apps.

To help businesses do just that, today we’re announcing a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. We’re expanding functionality for Dynamic Ads (formerly called Dynamic Product Ads) and adding new advanced capability to Custom Audiences from your website. These updates help advertisers identify and connect with their most valuable website visitors and mobile app users. They also reflect our commitment to make Facebook, Instagram and the Audience Network the most effective platforms for driving sales on mobile.

Each month we round up all the Facebook marketing materials that we’ve published in the last 30 days to help marketers keep up with what’s new. Here are the updates and resources that went live in April.