- published: 10 Jan 2013
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Moxie is a carbonated beverage that was one of the first mass-produced soft drinks in the United States. It continues to be regionally popular today.
Moxie has a unique flavor that is not as sweet as that of most modern soft drinks and that is described by some as "bitter."
Moxie is closely associated with the state of Maine and was designated the official soft drink of Maine on May 10, 2005. Its creator, Dr. Augustin Thompson, was born in Union, Maine.
Moxie originated as a patent medicine called "Moxie Nerve Food," which was created around 1876 by Dr. Augustin Thompson of Union, Maine. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which had supposedly been discovered by a friend of his, Lieutenant Moxie, who had used it as a panacea. Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia."
After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste."
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