Carsguide
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Carsguide
Carsguide is Australia's largest automotive media brand. During the purchase cycle, consumers move across the carsguide.com.au platforms for quality information and guidance to help them in the path to purchasing a new vehicle or selling a vehicle.
Carsguide Media Kit
Ad Specs, deadlines and templates
Carsguide
More than one million new cars are sold in Australia each year and carsguide.com.au is the only national auto liftout where you get the latest car news and reviews ever week. From Sydney to Perth, Carsguide is indispensable to people making their second most important financial commitment after buying a home.
Key Facts
1,234,000
Readership
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015. Circulation - ABC Oct-Dec 2015.
Magazine
CarsMag
CarsMag for iPad is the smartest way to dive into all the latest local and international motoring news and reviews by Australia’s leading automotive journalists. Featuring the latest vehicle road tests, world class videos and photo gallerie, it also covers major car shows, latest new vehicles, technology and auto trends in addition to special in-depth features. CarsMag is designed as an easy-to-read car magazine that appeals to enthusiasts, car buyers and those who are ‘just looking.’
Case studies
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.