CareerOne
Request a callback
Brand Hero Images
Newspaper Cover
Newspaper Cover
News Life Media
CareerOne
CareerOne provides career as well as job hunting news, advice and trends to enhance the value and reading experience of employment advertisements in the classified sections of News Corp Australia's metropolitan mastheads. More than just jobs, editorial aims to inform and help job seekers achieve more in their career, including those who are happy in their jobs but are open to opportunities if they arise.
CareerOne Media Kit
Ad Specs, deadlines and templates
CareerOne
The CareerOne section is published each Saturday in News Corp Australia's metropolitan newspapers in Queensland, New South Wales, Victoria and South Australia. It targets readers who are interested in employment changes in their industry and those who want to develop themselves professionally. It also provides valuable information and advice for active job seekers.
Key Facts
785,000
Readership
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015. Circulation - ABC Oct-Dec 2015.
Case studies
AGL We Love Saturdays
Overview
AGL partnered with the Herald Sun to launch their new lifestyle plan which gives their customers free energy on Saturdays.
To differentiate AGL as an innovative energy company, compared to its competitors and to acquire new customers and increase switches to this plan, News Corp Australia created a cross-platform solution that built on the insight that Victorian’s favorite day of the week is Saturday.
The campaign strategy was to offer even more value to Saturday readers by providing them with free news on Saturdays, creating custom content they can enjoy whilst running a consumer promotion giving away a bespoke experience on a Saturday, all thanks to AGL.
The campaign’s success was formally measured by an ad-effectiveness study and reached 27% of Victorians 25-54 in each month through digital and an incredible 67% of Victorians 25-54 in print.
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.