- published: 29 Sep 2014
- views: 2711
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.
Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".
In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:
The Pros and Cons of Mobile Marketing
The Best Mobile Marketing Campaigns in the World 2015 - Thea Frost
What is Mobile Marketing?
Make Money With Mobile Marketing The Right Way 2014 - Mobile Monopoly 2.0
Best Practices for Mobile Marketing Campaigns
Mobile Marketing Tutorial | Mobile Marketing Training
Advertisers: How to Start in Mobile Marketing
Effective Mobile Marketing Strategies to Get New Customers Quick!
5 Top Mobile Marketing Strategies - Responsive Design, QR Codes, SMS Marketing, Mobile E-mail, Apps
14 mobile marketing trends that will dominate in 2016
SMS MARKETING PRO SOFTWARE - THE ONLY AUTOMATED MOBILE MARKETING SOFTWARE
Inbound Mobile Marketing
Mobile Marketing - Apps Explainer Video
The Mobile Movement: Understanding Smartphone Consumers