- published: 08 Feb 2014
- views: 6317
A Brand ambassador is a person employed by a company to be the sales rep and physical representative of the company with respect to sales and marketing. The Brand Ambassador is meant to embody the corporate image in appearance, demeanor, values, and ethics and often many companies choose a celebrity endorser or promotional model for the purpose.
Advertisers have been using well known personalities from the world of entertainment and sports to endorse their brands. As celebrity endorsement increased over the years, advertiser evolved the concept of brand ambassador.
For example, in April 2012, Bollywood actor Salman Khan became the brand ambassador for the travel website, Yatra.com, which also made him a shareholder
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