Power up

Power up may refer to:

POWER UP

POWER UP (the "Professional Organization of Women in Entertainment Reaching Up") is an American non-profit organization and film production company with the stated mission "to promote the visibility and integration of gay women in entertainment, the arts, and all forms of media". It was founded in 2000 by K. Pearson Brown, Stacy Codikow and Amy Shomer. Its members include women and men, gay and straight.

POWER UP provides funding and assistance to filmmakers, as well as producing its own films. After several short films, its first feature film was the comedy Itty Bitty Titty Committee directed by Jamie Babbit. In 2004, POWER UP was awarded the Leadership Award by the National Gay and Lesbian Task Force.

In 2001 K. Pearson Brown, one of the founding members, brought a sexual harassment suit against another founding member, Stacey Codikow. Codikow counter-sued alleging that Brown had made sexual overtures towards her and accusing Brown of defamation. Codikow also demanded Brown's resignation on the grounds that she was bisexual, and Brown later resigned. Both suits were dropped in late 2002.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Star Wars

Star Wars is an American epic space opera franchise, centered on a film series created by George Lucas. It depicts the adventures of various characters "a long time ago in a galaxy far, far away".

The first film in the series, Star Wars (later subtitled Episode IV: A New Hope), was released on May 25, 1977 by 20th Century Fox and became a worldwide pop culture phenomenon. It was followed by the similarly successful sequels The Empire Strikes Back (1980) and Return of the Jedi (1983); these three films constitute the original Star Wars trilogy. A prequel trilogy was later released between 1999 and 2005, which received a more mixed reaction from critics and fans, compared to the original trilogy. All seven films were nominated for or won Academy Awards, and were commercial successes, with a combined box office revenue of $4.38 billion, making Star Wars the fourth highest-grossing film series. The series has spawned an extensive media franchise—the Star Wars expanded universe—including books, television series, computer and video games, and comic books, resulting in significant development of the series's fictional universe. Star Wars also holds a Guinness World Records title for the "Most successful film merchandising franchise." In 2012, the total value of the Star Wars franchise was estimated at USD $30.7 billion, including box-office receipts as well as profits from their video games and DVD sales.