Famous quotes by Ralph Alvarez:

"We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products."

"Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it."

"Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year."

"As a brand, we have to follow the trend."

"You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast."

"The options are better in many cases than they think."

"Although I never knew Ray Kroc, his vision and legacy lives within all of us. By focusing our full-time best efforts on operations excellence, we can keep Ray's vision alive for the next 50 years."

"As we celebrate this 50-year milestone, I'm proud to say that our U.S. business continues to be very strong."

"While speedy implementation is an admirable goal, we are most focused on the satisfaction of our customers and the quality of our products,"

"We've seen limited reaction to the gas prices. We are much more of a necessity today than just an optional meal."