I approached the coffee bar, browsed the delectable baked goods in the case, and stood in a short line. A barista took my order. She handed me a tray and a white ceramic saucer and asked me to go to the end of the bar to pick up my grande coffee. When I received my coffee in a tall white ceramic mug, it was topped with a rich crema. I took my tray and walked over to a coffee-toned leather easy chair, put down my coffee on a modern white cafe table, and then took a sip. Delicious. No, I wasn't feeding my caffeine addiction in a European cafe or even a Starbucks, I was enjoying a delicious cuppa in my local McDonalds McCafé. According to CNN, Coffee war brews between McDonald's, Starbucks, edition.cnn.com ffee.costs/index.html , the war is hitting the states, where McDonalds is saying things like, "Four bucks is dumb. Now serving espresso." That may well be the case and I am sure the espresso is fantastic (it is amazing that machines can do today what it took a maestro barista to do in the past) but this isn't really only about getting cheap espresso, it is about having a worthwhile comforting experience What I love about Starbucks is fully experiential and not solely based on the quality of coffee. In Berlin, fantastic coffee is everywhere, but rarely comfortably. Traditional European-style cafes are are just comfortable enough to drink-and-run. There is no incentive to stay for very long. This is what makes Starbucks different, and this is what European McCafés are doing <b>...</b>