Car Salesman Training: "Sell the Difference!" 1955 Buick, with George C. Scott

more at http://cars.quickfound.net A training film for Buick salesmen, featuring George C. Scott as a customer. The film focuses on convincing customers to pay the higher price demanded by a Buick. "Buick is more than 300 pounds heavier..." Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ http://en.wikipedia.org/wiki/George_C._Scott George Campbell Scott (October 18, 1927 -- September 22, 1999) was an American stage and film actor, director, and producer. He was best known for his stage work, as well as his portrayal of General George S. Patton in the film Patton, as General Buck Turgidson in Stanley Kubrick's Dr. Strangelove, and as Ebenezer Scrooge in Clive Donner's adaptation of A Christmas Carol. He was the first actor to reject the Academy Award for Best Actor. He had already warned the Academy beforehand that if he won, he would reject the award on the philosophical grounds that every great dramatic performance was unique and could not be compared to others... http://en.wikipedia.org/wiki/Buick Buick, formally the Buick Motor Division /ˈbjuːɨk/ is a brand of automobiles manufactured by General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate Chevrolet, and below the flagship Cadillac division. Buick's elegance and luxury is particularly evident when they applied generous quantities of faux wood trim both in the interior and exterior of early 1990s models such as the Roadmaster. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant previously served as Buick's general manager, while his friend Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there. Since the discontinuation of Saturn in 2009, GM has positioned Buick to be an analogue to its European Opel division, sharing models and development. Buick-branded vehicles are sold in the United States, Canada, Mexico, China, and Israel. Buick sold 1,032,331 vehicles worldwide in calendar 2013, a record for the brand... http://en.wikipedia.org/wiki/Automobile_salesperson The automobile salesperson is one of many sales professions. The automobile salesman is a retail salesperson, who sells new and/or used cars. Unlike traditional retail sales, car sales are sometimes negotiable. Salesmen are employed by new car dealerships or used car dealerships. Types of salespeople A salesman negotiates deals with private buyers and corporate buyers. An internet salesman or manager may handle advertising and leads that come through the internet, or distribute leads to floor salesmen. The fleet manager markets to corporate or institutional customers who buy several vehicles at a time at a discounted, set price, and does not deal with the general public. A closer is often a manager who assists in negotiation. The floor manager sits in an office which usually has a sales board listing appointments and recent sales activity by salesman. The salesman brings offers to the manager who can accept or make counter offers. The manager makes decisions as to what final negotiated prices will make business sense under current market conditions. With the advent of the internet and pricing tools like vauto,[2] the car salesman job has changed. Dealers and consumers can find out what any car is selling for with the click of a mouse. This has caused dealers to have to slim down profit margins to lure in internet buyers who are looking for the best deal. Car negotiation The price of a car, unlike many retail sales, is often negotiable. New cars will often have a factory window sticker listing equipment and options, and the suggested retail price. With the prevalence of the internet, and third party information sites, the profit of dealers has dropped dramatically since prices are widely advertised and best discounts are given to remain competitive.[citation needed] The salesman is paid a commission, rarely a fixed salary but usually based on a percentage of profit, so a deeply discounted price results in a very low commission for the salesman...