Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia for launched terrestrial based in Shah Alam, Selangor. It was officially launched it started began broadcasting nationwide on April 7, 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda".

As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station (ironically Astro falls into the same category while balancing its role as the pay-tv provider). Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.