Vip mobile is the third Serbian mobile network operator and a member of mobilkom Austria group. It is the exclusive strategic partner of Vodafone in Serbia.

According to the annual financial report submitted to Serbian Economic Register Agency for the calendar year 2007, the company had 341 employees and it posted an annual loss of RSD5,792,465,000 (approximately €72.4 million at the time). For the following calendar year, 2008, the annual loss increased to RSD12,129,560,000 (approximately €130.4 with exchange rate €1 = RSD93) as well as the number of employees that rose to 530.

As of November 2008, Vip mobile held 7.9% of the Serbian mobile telephony market.

At the end of March 2009 Vip had over 1,000,000 active subscribers and held a market share of 10%.

On December 1, 2006, the mobilkom Austria group became the owner of the third mobile telephone licence in Serbia for GSM 900/1800 and UMTS networks, through a payment of €320 million. The license was legally transferred to Vip mobile.

Considering the great potential of the Serbian telecommunications market, the mobilkom Austria group has planned to invest up to € 570 million in its first four years of operations, including the €320 million it spent on acquiring its operating license in Serbia in 2006. This makes Vip mobile the biggest Greenfield investment in Serbia so far.^{[citation needed]} Vip is one of the fastest start-ups of a late entrant worldwide, managing to start its operations in just six months.^{[citation needed]} Vip brand was launched on June 6, 2007. Company started with commercial work in July 2007. The company is very active in marketing campaigns. In 2008, Vip became general sponsor of Serbian national volleyball team.