Wreckless

Wreckless may refer to:

Wreckless Eric

Eric Goulden (born 18 May 1954), known as Wreckless Eric, is an English rock/new wave singer-songwriter, best known for his 1977 single "Whole Wide World" on Stiff Records. More than two decades after its release, the song was included in Mojo magazine's list of the best punk rock singles of all time. It was also acclaimed as one of the "top 40 singles of the alternative era 1975–2000".

Early history

Wreckless Eric was born in Newhaven, East Sussex. He is a cousin of actress Gemma Arterton through her mother. He is best known as one of the original members of the late 1970s Stiff Records artist roster, along with Ian Dury, Elvis Costello and Nick Lowe. Eric's first appearance on record was "Whole Wide World" on the Stiff label sampler A Bunch of Stiff Records in April 1977. The single version of that song was finally released in August. The song was produced by, and featured bass guitar (and most of the other instruments) by Nick Lowe, with Steve Goulding on drums. The following month, the song was one of five tracks broadcast for the first of two sessions Eric recorded for DJ John Peel at BBC Radio 1. The song went on to make number 47 in John Peel's 'Festive Fifty', the so-called 'lost list' of 1977; it was number 8 in the Sounds critics' singles of the year; and it received an 'honourable mention' in the NME critics' chart. The song's reputation has grown over the years and numerous bands have covered "Whole Wide World", such as the Lightning Seeds, Mental As Anything, The Monkees (who covered the song on their Pool It! album in 1987), The Proclaimers (who covered it on their 2007 album Life With You), and Paul Westerberg.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.