PSA Texting and Driving, U.K., August 2009, (HQ) Master Original Video

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• published: 28 Jun 2009
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Tredegar Comprehensive School and Gwent Police (Gwent is located in south-east Wales,UK) present a half hour drama entitled 'COW' --The film that will stop you from texting and driving," with SPECIAL EFFECTS BY ZIPLINE CREATIVE http://www.ziplinecreative.co.uk (this is a trailer video) ** In the United Kingdom, a graphic public service film depicting the ravages of using cell phones in cars has spread virally on the Internet. ** The four-minute sequence involves British student actors and crews -- and is part of a larger 30-minute drama produced and directed by Peter Watkins-Hughes -- (visit http://bit.ly/AeYB4) -- an award winning former BBC producer who is also a lecturer for the Documentary Film & Television department at the Newport School of Art, Media and Design in Wales. This drama was made for -- and with -- the Gwent Police Department, located approximately 150 miles west of London. ** WARNING the graphic clip is professionally staged -- but does a fine job hammering its message home. In my view, it should be seen by every parent -- and imported/licensed for broadcast or school use throughout the United States from Mr. Watkins-Hughes. His contact information is available above. COW: Its all about Cassie COWan a nice girl from a Gwent valleys family who kills four people on the road because she used her mobile and lost her concentration for a few seconds. Gwent police is proud to have helped Brynmawr filmmaker Peter Watkins- Hughes in the production, which stars local drama students Jenny Davies as Cassie, and Amy Ingram and Laura Quantick as her friends, Emm and Jules. It is hoped this film will become part of the core schools programme across Wales and the UK and ultimately worldwide. Gwent Police facilitated the films crash scenes because we want to stop ALL drivers, but particularly young and new ones, from causing accidents. 
Over 300 teenagers from all over Wales were auditioned to take part in the film, nine police vehicles were involved and both the police and air ambulance helicopters featured. State of the art digital special effects were utilised to show the impact of what would happen inside the car during impact. 

Lyn Samuel, School Liaison Coordinator for Gwent Police said: We worked closely with the production team including the University of Wales Newport, Tredegar Comprehensive School and local partners including the council and Probation Service. The result is a very impactive road safety educational tool to help reduce the number of collisions involving young drivers across Wales. Chief Inspector John Pavett from Gwent Police Roads Policing Unit hopes the serious message in this film will hit home to viewers:

Making and receiving calls and texting whilst driving is still happening on roads not just in Gwent but all over the country" Seeing a scenario, like the one Cassie goes through, played out right before your eyes makes you realise how extremely dangerous it can be and what devastating consequences it can have.

I hope that after watching this film motorists will think twice before picking up their mobile phone when behind the wheel and realise that a quick reply to a text message or answering a phone call is never worth putting theirs and other peoples lives at risk. It should be noted that here in Wales, we use the word "taster" instead of "teaser" as we're giving you a "taste" of what the full 30-minute video is like. If you find this video compelling and want to see more of our work, please consider subscribing to our channel and favoriting this video. Wales is a country that is part of the United Kingdom, bordered by England to its east, and the Atlantic Ocean and Irish Sea to its west. It is also an elective region of the European Union. Wales has a population estimated at three million and is officially bilingual, with both Welsh and English having equal status; the majority use English as their first language. Please come visit us -- VisitWales.co.uk -- "The official UK guide to places to stay and things to do in Wales." Press inquiries: EDITOR Richard Jon Micklewright (message me on this channel for permissions, screenings etc) DIRECTOR Peter Watkins- Hughes is available for interviews, as is Gwents Chief Constable Mick Giannasi, from the Gwent Police. http://www.gwent.police.uk/ Aswell as ZIPLINE CREATIVE special effects team at http://www.ziplinecreative.co.uk And the Actresses of the film, (please contact this channel for any other enquires)