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Advertisements suck
Posted by Tim on Tuesday, September 06, 2005 | Permalink
Firstly, I don't have such a short attention span that I need a programme I've taken the trouble to watch to be broken up by people trying to sell me stuff I almost definitely don't want (in a supposedly amusing way).
Secondly, I hate anything that deals with stereotypes and clichés. You know the sort of thing - where men always drink lager, watch football, have to be shown by women how to use cleaning products - and where women always do the shopping and cooking and are never annoyed when the dumb man/child/dog makes a mess on her newly washed kitchen floor (This article on the modern rules of advertising gives some good examples).
Thirdly, they are always full of such complete bullshit. Example: the current ad for Kelloggs Corn Flakes. Apparently "studies show that when they eat a breakfast like ours, kids are on average 9% more alert". What studies? And 9% more alert compared with what? Eating another brand of cereal? Eating a cereal not like theirs? Or - more likely (presuming that the figure hasn't just been made up) - 9% more alert that if they hadn't eaten anything?
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