LoveFilm (official typeset LOVEFiLM) is a UK-based provider of home video and video game rental through DVD-by-mail and streaming video on demand in the UK, Germany and Scandinavia. It is currently an Amazon.com subsidiary, and operates the LoveFilm website, as well as providing outsourced website and delivery infrastructure for other British companies.

In January 2012, LoveFilm announced that it had reached 2 million subscribers. It also claims over 70,000 titles, and over 4 million DVD, Blu-ray or Games rentals per month across five countries. Through a series of mergers and acquisitions, LoveFilm has, in a few years, become the leading online DVD rental and streaming outlet in the UK and across Europe.

The company previously offered a download service alongside postal delivery, but this ceased on 23 February 2009. Instead, the company has started a "watch online" service which offers over 4,700 films available to watch as part of subscription. This online viewing is available free for subscribers who have opted for one of their unlimited monthly rental plans; there is also some pay-per-view content available to all.