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Nobody knows nuthin', so count on your luck

Date

Barry Ritholtz

COMMENT

Don't be so hard on Jon, Ygritte. Nobody knows anything these days, not only in Game of Thrones - but most of us don't ...

Don't be so hard on Jon, Ygritte. Nobody knows anything these days, not only in Game of Thrones - but most of us don't even know that.

In "Adventures in the Screen Trade," screenwriter William Goldman wrote that "nobody knows anything." It is a quote that is enjoying a second life these days.

The book's first mention of that line, which is repeated throughout, referred to the many studios that passed on films that would go on to be blockbusters. Every studio in Hollywood but one (Paramount) turned down "Raiders of the Lost Ark." It became one of the highest-grossing films of all time, and was nominated for nine Academy Awards. "Star Wars" was passed on by the largest Hollywood studio at the time, Universal. It grossed $US1 billion ($1.35 billion), and spawned a franchise with five films that are in the all-time top 100 in gross box office sales. Eventually, Walt Disney Co. purchased the Star Wars production company, Lucasfilm, for more than $US4 billion.

Goldman was referring to the fact that, despite all of their research, experience, focus groups and smarts, no one in Hollywood has any idea how well a film will do before its release.

Whenever we try to figure out complex future outcomes -- like what movie might do well -- we enter a minefield. Start with a screenplay, which may or may not translate well from the page into a visual medium. How compelling is the director's vision? How likeable are the character portrayals? And perhaps least known, what are the public's tastes going to be in three to five years, when the film ultimately is released to cinemas?

What do film executives know? The first "Star Wars" film was passed on by the largest Hollywood studio at the time, ...

What do film executives know? The first "Star Wars" film was passed on by the largest Hollywood studio at the time, Universal. It went on to gross $US1 billion at the box office and start a franchise with an empire of fans.

There is an enormous degree of serendipity and good fortune that goes into a blockbuster movie. The same seems to be true of just about everything in life, from marriage to careers to stock portfolios.

Skilled, or just lucky?

How easy is it to mistake good luck and randomness for skill? How readily do we convince ourselves we understand what is going on, that we are in control of our destinies, when nothing could be further form the truth?

Consider this US election cycle's primary contests. Bernie Sanders, a 74-year old Jewish Socialist was widely expected to drop out of the Democratic race almost immediately. Despite the delegate math, he's still in the race. And almost all of the pundits had proclaimed -- quite loudly, too -- that Trump had absolutely no shot at winning the Republican nomination. You were admonished to beware their calls of "Peak Trump" last year, because (say it with me, people) nobody knows nuthin'.

I know nothing, but at least I am aware of my own ignorance, and am willing to admit this publicly. Most of the rest of the commentary class has yet to learn this all-important lesson.

Myth of meritocracy

Robert H. Frank is a professor at Cornell's Johnson Graduate School of Management, and author of numerous books on economics, including a widely used textbook on economics co-authored with former Federal Reserve Chairman Ben Bernanke. In his latest book, "Success and Luck: Good Fortune and the Myth of Meritocracy," he discusses how underappreciated the role of random chance is in our lives. Successful people tend to credit their skill, hard work and intelligence for their fortunate outcomes.

Frank points out that for every big winner, there are scores of people who are as skilled, hard-working and intelligent, but came in just behind. The lack of a lucky break can be the difference between wild success and a near miss or worse. Frank's 1995 best seller, "The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us," delves into the details of this.

Investors should consider the insights of Michael J. Mauboussin, adjunct professor of finance at Columbia Business School and head of global financial strategies at Credit Suisse. In "The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing", he makes the observation that as any field becomes more crowded with talented, skillful players, the role of luck becomes ever greater. When everyone is competing at a very high level, personal qualities cancel out each other. The final outcome can best be described as skill-plus-luck.

Unlucky stock pickers

Another reminder of the role of luck for better or worse was this week's Sohn Investment Conference in New York, where professional investors and hedge-fund managers gather to reflect on the state of the investment world. It is a perfect example of this phenomenon.The illustrious lineup holds forth on various investment themes, economic analyses and, of course, favourite (or hated) stocks.

How did this all-star team do in picking stocks based on the touts at last year's conference? As Bloomberg reported, "only two of last year's speakers had winning bets, and even they had poor calls that overwhelmed their winners."

We have discussed the futility of soothsayers trying to forecast too many times. Attempting to accurately assess complex systems filled with random and interrelated variables, exogenous factors and unknown human behaviour is a fool's errand.

We don't like to admit it, but nobody knows anything -- and that includes me and you.

Bloomberg

10 comments so far

  • Trying to deal with investments from the top using macro indicators is wrong. What is needed is to get into the businesses themselves - become actively involved. This means understanding the businesses - understanding the market and the production \ service provision processes - how they work. If it's a restaurant - understanding what makes a restaurant good, understanding the market, understanding the way that restaurants operate. If it's hi tech - embedded hardware and software development - understanding hardware and software design, understanding the relationship between the business requirements and the design processes, understanding the market places. Then it's a matter of helping the businesses succeed.

    Commenter
    Kim
    Location
    Perth & Paris
    Date and time
    May 06, 2016, 4:26PM
    • I think you'll find those making the poor decisions are more typically men, who have been socialized to ignore their gut feelings (intuition).

      Women "know" better, which is why they lead more profitable businesses, intuitively getting it right, far more often.

      So, yes, people do "know", just that the knowing is not reducible to a rational process, one that makes the bean-counters feel good. Read any bio of any half-decent entrepreneur or scientist, and they trust intuition first, rational analysis second.

      Commenter
      Stevewell
      Date and time
      May 06, 2016, 4:38PM
      • So then, "gut feelings", which are (by definition) quite independent of facts ... are better than anything else?

        Is this like "gut feelings" on climate change too?

        Commenter
        Axis
        Date and time
        May 06, 2016, 7:39PM
      • @Axis

        I'm unfamiliar with any definitions that intuition precludes facts.

        Intuition simply gives those able to use it a "higher up the mountain view" of life -- an intuitive awareness of circumstances, facts, people, and potentials.

        Einstein, Richard Branson, Steve Jobs, Buckminster Fuller and other leading thinkers and entrepreneurs openly stated intuition was of primary importance to them. In fact Buckminster Fuller studied the diaries of many highly creative, successful scientists and entrepreneurs, and he found the single common element to all of them was ... intuition.

        Given that women are socialised to use it ("women's intuition", never called "men's intuition") it follows they will be more profitable when running a business (as the data confirms). btw, if you're thinking it's because they have better emotional-intelligence (so that they can better relate to their employees), that too is facilitated by intuition.

        Commenter
        Stevewell
        Date and time
        May 07, 2016, 12:25PM
    • You're a bit harsh on the investors and hedge fund managers. They know something. How to get people to put money in their funds and pay large fees, to be precise. The way to do this does not involve saying "look, anything could happen from here"...

      Commenter
      Phil
      Location
      Sydney
      Date and time
      May 06, 2016, 5:45PM
      • To succeed you've got to be ruthless and operate as Machiavellian.
        Even better if you can find a buddy that works the same way the pair of you can work in collusion with each other and before you know it power is at your fingertips.
        After been you've been shafted by these rogues you tend to develop a distrustful nature of everything and turn into a Machiavellian yourself.
        Its the corporate form of turning into a vampire!

        Commenter
        View
        Date and time
        May 06, 2016, 6:06PM
        • However, you make your own luck... Success will ultimately come down to very single connection you have made throughout your career. Make good connections and try to position yourself as being 'well thought of'. The person you helped by going out of your way to get a job done 20 years ago might just be the one gives a recommendation to someone that provides an opportunity of a lifetime.

          Commenter
          Benny
          Date and time
          May 06, 2016, 6:48PM
          • There is no fear more debilitating than that of the unknown. Humans just can't stand uncertainty. They will go to great lengths to convince themselves they they know how things are. Religion was invented largely to serve this purpose, and conspiracy theories are a great example of this phenomenon in action. You are asking people to do the most primally terrifying thing - not to leap into the unknown, but admit that that is where they actually are.

            Commenter
            That'sLife
            Location
            Earth
            Date and time
            May 06, 2016, 7:40PM
            • What a load of tosh..... you make your own luck.... successful people are those who do the hard work so that when the opportunity comes, they are 'lucky' to be in the right position to benefit.

              If everything was down to luck - why bother

              Commenter
              Andrew
              Date and time
              May 06, 2016, 7:52PM
              • Nobel prizewinner Daniel Kahneman has written a book on this: Thinking, Fast and Slow. It's a long read but not difficult, although its ideas are pretty challenging, especially to those of us who think we got to where we have on skill, ability, merit, intuition or whatever else.

                Most of what happens is luck. Stop fighting it.

                Commenter
                MJM
                Date and time
                May 07, 2016, 12:06AM

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