- published: 10 Mar 2016
- views: 262
Soccer AM is a British Saturday-morning football-based comedy/talk show, predominantly based around the Premier League (though also showing clips from The Football League, Scottish Premier League and some European leagues). Originally presented by Helen Chamberlain and Russ Williams, the pair lasted just a year before Tim Lovejoy replaced Williams, where Lovejoy served for over a decade. He has since been replaced by Andy Goldstein and, more recently, Max Rushden. The show has been aired on Sky Sports 2 each Saturday morning of the football season since 1995 from 8 am or 9 am to noon originally and currently between 10 am and 12 pm. Since 2007, the show has been simulcast on Sky1, while in early 2009, the 500th episode was broadcasted. Although the show is filmed live from 2010 it has been broadcast on a momentary delay due to bad language and/or inappropriate content from certain guests.
The show's current sponsor is Procter & Gamble through their Head & Shoulders brand. The show was previously sponsored by Frijj, a brand of milkshake, after Dairy Crest signed a £2 million sponsorship deal.