Epic Records is an American record label, owned by Sony Music Entertainment. Though it was originally conceived as a jazz imprint, it has since expanded to represent various genres.
Epic Records was launched in 1953 by CBS for the purpose of marketing jazz, pop and classical music that did not fit the theme of the more mainstream Columbia Records. Pop talent on co-owned Okeh Records were transferred to Epic which made Okeh a rhythm and blues label. Epic's bright-yellow, black and blue logo became a familiar trademark for many jazz and classical releases. This has included such notables as the Berlin Philharmonic, Charles Rosen, the Juilliard String Quartet, Antal Doráti conducting the Hague Philharmonic and George Szell conducting the Cleveland Orchestra.
By 1960, the label's musical base had been expanded to include all genres. This was done in part to prevent the roster of Columbia Records (which, at the time, had a reputation for releasing material by more established acts) from being overstuffed with newer artists.[citation needed] Subsequently, Epic became better known for its signing of newer, fledgling acts. By the end of the 1960s, Epic earned its first gold records and had evolved into a formidable hit-making force in rock and roll, R&B and country music. Among its many acts, it included Roy Hamilton, Bobby Vinton, The Dave Clark Five, The Hollies, Tammy Wynette, Donovan, The Yardbirds, Lulu, July and Jeff Beck. Several of the British artists on the Epic roster during the 1960s were the result of CBS's Epic/Okeh units' international distribution deal with EMI; Epic recordings were issued by EMI on the Columbia label.