Sportsman
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Sportsman
Sportsman provides readers with a weekly comprehensive form guide, covering all major gallop meetings and produces special issues for the major carnivals and public holidays each year.
Reach a focussed and committed readership with your advertising.
Sportsman Media Kit
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Sportsman
To keep up to date with Australian racing you need a newspaper which covers it all. Sportsman does that and a whole lot more by providing turf enthusiasts with the most up to date information available each week. We publish a minimum of nine latest runs for all metropolitan race meetings and five for provincial centres.
Sportsman editors are noted as breeding authorities and provide a well-rounded coverage of the breeding industry each week.
Together with feature and industry stories plus breeding news from around the world makes Sportsman truly Australia’s Greatest racing newspaper.
Case studies
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
From receipt of the brief from UM, News Corp Australia built an integration component of the campaign for Cathay Pacific within a 48 hour period.
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.