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News Life Media
Hit.
Hit. is the hot destination for entertainment, music and film news and reviews. Appearing across multiple markets, Hit. brings readers gig listings, interviews and stories on hot new bands, acts and films and provides a dedicated audience who are in a planning and decision-making frame of mind.
HIT
The Hit. print section appears on Thursdays in News Corp Australia's daily metropolitan mastheads, reaching an audience who are keen to access timely content that can help them plan their next entertainment experience.
Case studies
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.
Toyota & News Connect
In a crowded car marketplace, how could News Corp help Toyota make their six key models stand out in 2015? News Corp met the challenge with News Connect - a digital product designed to increase consumer consideration for Toyota with maximum efficiency and effectiveness – driving both brand and retail activity.
In an exclusive BETA trial, News Corp partnered with Toyota to trial a fundamentally unique approach to consumer segmentation, fusing what people watch and read across the News Corp network with their product preferences.
Through a series of micro surveys executed via our On Demand News Connect Panel we were able to identify people across the News Corp network that held unique attitudes and preferences linked to the six Toyota models. Their rational drivers were revealed, helping to identify people who were intending to buy a new car in the next 12 months.
Based on these valuable insights the campaign was optimised with targeted messaging unique to each Toyota model.