THE DEAL
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THE DEAL
THE DEAL, gives readers a look behind companies to the people, challenges and ideas driving the nation's business sector. THE DEAL goes beyond usual coverage to dissect, explain and find the newest trends and the most exciting, innovative people in business.
THE DEAL is for readers who are interested in business, who are intrigued by the power and possibilities of the market and what it can deliver, it's for business people who want more than company reports and who are interested in how business fits into the whole society - it's for people who know they can't understand business without understanding its context. It stands to educate those who have a thirst to know more.
THE DEAL will give readers an intelligent and focused look at world business trends and the people behind them. THE DEAL, cuts through the hype and offers a fresh and individual look at the world of business.
THE DEAL Media Kit
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The Deal
The DEAL is a magazine for the informed business professional, a tool to add to their kit in keeping their conversation topical, understanding the context within which a change occurred in the sector, and seeing what makes the business greats tick.
This publication leads the way in bold and comprehensive business coverage boasting the country’s best line up of business columnist’s, writers and editors.
Key Facts
36,000
Readership
98,836
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending June 2015. ABC, Apr-June 2015.
Case studies
Vodafone, #sweetnetwork
Vodafone sought out to inform, entertain and spark a positive conversation in the community and shift customer perception of Vodafone’s drop outs, poor signals and service black spots. To engage customers they decided to take free ice-cream to the streets and have some much-needed one-on-one conversations with their customers. A multi-channel content strategy was executed through local print and digital assets enabling Vodafone to connect with locals.
Jetstar
Jetstar wanted to make their 8th birthday sale bigger and better than ever, by selling a record number of seats. Jetstar have historically had great success from large space media first executions for their biggest retail sale of the year. They were keen to build on this for the 2012 campaign.