Highlighting cutting edge marketing technology and services
Enter and share your top innovations with the marketing industry
Innovation wins
Spotlight is our showcase for the year’s most exciting innovations across Facebook, Instagram, Atlas and LiveRail. Open to developers, agencies and Partners, we’re looking forward to highlighting more innovations than ever.
Innovation Incentives
Top innovations will be featured at some of the industry’s largest events—like Cannes and dmexco. We’re also committing up to a total of $500,000 of ad credits to promote awareness of our winners. The Facebook Innovator of the Year will be announced at the Global Partner Summit this fall.
Themed categories.
This year Spotlight is broken into three competitions that will run in succession. We’ll award three Excellence in Innovation winners from each competition.
Your technology or service helps source and deliver quality content and creative at scale.
- Submissions are open
- April 8 Entries Due
- April 20 Finalists announced
- April 27 Winners announced
Your technology or service solves complex marketer challenges in distinctive, innovative ways.
- April 11 Submissions are open
- May 16 Entries Due
- May 25 Finalists announced
- June 1 Winners announced
Your technology or service enables personalization that allows marketers to use it at scale.
- May 17 Submissions are open
- July 15 Entries Due
- July 27 Finalists announced
- August 3 Winners announced
Who can enter?
Any developer, agency or Partner program participant building a technology or providing a service on any of our marketing APIs or native interfaces, such as Power Editor, can enter. We’re looking for innovations that deliver unique value to our marketers, such as improved workflow, cross-channel capabilities or quality creative content at scale. If you’re making things better for our marketers, please tell us about it.
Who will stand out?
Here’s a breakdown of what we’re looking for in winning submissions:
Client results
- How well does your technology or service drive real results for clients?
- How easy is your technology or service to use?
- How well does it solve a business challenge?
- How compelling is your case study?
Innovative thinking and uniqueness
- How unique is your technology or service versus what’s in the marketplace?
- When compared to similar company’s solutions, how differentiated is your technology or service?
- How clever, inventive is your technology or service in solving old and new problems?
Addressable market size
- Does your technology or service target a large opportunity or is it niche in scope?
- Does your technology or service have a clear target audience?
Scalability
- Does your technology or service reach other countries? How so?
- Are regional nuances taken into consideration?
In short, we’re looking for compelling, game-changing innovations that you can’t wait to share with the world.
