MTV

Type	Cable and Satellite television network (Music/youth culture)
Country	Bosnia and Herzegovina  Croatia  Macedonia  Montenegro  Serbia  Slovenia
Owner	MTV Networks Europe (Viacom)

MTV Adria is a localized version of the music and entertainment channel MTV Europe, customized for the Balkan countries that used to be constituent parts of Yugoslavia. It serves the following countries: Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.

History of MTV Adria[link]

• The channel launched on September 1, 2005 replacing MTV Europe across the region and beaming its free-to-air signal through Spacecom's AMOS satellites at orbital position 4° West.

• MTV Adria's main headquarters were initially located in Ljubljana, Slovenia. In June 2009, however, MTV began to strengthen its presence within the region by expanding its offices to Zagreb and Belgrade, the latter becoming the station's main headquarters, co-ordinating with MTV Networks Europe in London, Warsaw and Budapest.

• Operations began to be regionalised and divesified especially in Croatia, Serbia and Slovenia ^[1], leading to the launch of 3 separate feeds, unofficially known as MTV Croatia, MTV Slovenia and MTV Serbia. The feeds shared the same content, online branding and on-air programming, though with localised subtitles, advertising and sponsorship, making each of them relevant to one of three key markets within the region. The Serbian feed is also available in Bosnia and Herzegovina, Macedonia and Montenegro. On air, the network has simply been referred to as MTV since the relaunch in 2009. Over the 4 months prior to the channel's re-launch, the caption "Adria" was silently removed from logos and programmes (i.e. with "Adria Top 20" being renamed to just "Top 20").

• On August 3rd, 2009, MTV encrypted its main satellite feed, which had been free-to-air since its launch, becoming therefore available only to pay-TV subscribers and cable customers in the region.

• On September 16, 2009, MTV launched 3 new regional websites, available in Croatian, Slovene and Serbian language, each on its own country's TLD and with almost no mentions of the word Adria. They are known as MTV Hrvatska, MTV Slovenija and MTV Srbija ^[2][3][4]. However, the MTV Adria ^[5] domain is still active, though now only redirecting to the local websites and using the word "Adria" as an umbrella term that encompasses all of them.

• The 3 feeds continued to share the same on-air programming until the first half of 2011. On August 25th, 2011, MTV further split its 3 feeds, not only during commercial breaks, but also programming-wise. For the first time since the channel's launch, different programming can be broadcast across the region. However, at present, the output of the 3 local feeds remains almost identical.

Branding[link]

• From September 2005 to October 2006, MTV Adria, as it was known at the time, adopted the same graphic set which was then used by other local MTV channels in Europe, including MTV Germany and MTV Europe and featured urban elements.

• From October 2006 to May 2007, it switched to a new graphic set which was specifically created for MTV Adria and included abstract elements such as colored spots scattered around the screen during promos and video IDs.

• From May 2007 to June 2009 the channel used a graphic set known as "Electrofolk", which was especially developed by MTV Networks International for MTV Adria and other MTV channels from the Emerging Markets area.

• In June 2009, MTV Adria was the first channel to introduce the latest graphic set commissioned by MTV's World Design Studio. Most other MTV channels across Europe and the world adopted the same graphic set on July 1, 2009. The station also received a rebrand at the same time, with a new bug and song-title graphics set, which was subsequently adopted by all international versions of MTV (except for MTV US) from July 1, 2009.

• On July 1st, 2011, MTV rebranded again, rolling out a new logo on-air (previously used on MTV US since 2010), along with new idents and graphics. This set is a blend between the previous branding by Universal Everything and the current branding of MTV US by Popkern.

Programming[link]

Ever since its launch, MTV Adria has carried a much higher amount of music programming in its schedule compared to most of its sister channels across Europe, preserving MTV Europe's original format. The channel's schedule also includes some locally produced content and a number of non-music productions sourced from MTV US, MTV Networks Europe and MTV Networks International.

Music programming[link]

A wide spectrum of musical genres is covered through a large number of specialist music shows and videographies airing on a daily or weekly basis. At present, music video-based shows airing regularly on the channel include:

• 3 From 1
• Alternative Nation
• Brand: New
• Chill Out Zone
• Dancefloor Chart
• Domačica / Domaćica
• Hip Hop Chart
• Jukebox
• Just See MTV
• Morning Mix
• MTV Premiera / MTV Premijera
• MTV Takeover
• Music Non Stop
• Party Zone
• Rock Chart
• So '90's!
• The Official Top 20
• Top 10 At 10
• Top 20
• Videography: Hip Hop
• Videography: Domača Naloga / Domaća Zadaća / Domaći Zadatak
• Videography: Rock Riff
• Videography: This Week In Music

International music initiatives[link]

• MTV Push
• MTV World Stage
• Storytellers

Local productions[link]

Most local productions so far have been music-focused.

• Hitorama
• Okus Znanih / Ukus Poznatih
• MTV Express
• MTV Takeover
• MTV Reporteri (broadcast on the Serbian feed only). ^{[6] [7]}

Entertainment / International programming[link]

The channel currently carries the following international acquisitions in its schedule:

• Audrina
• Awkward
• Blue Mountain State
• Chappelle's Show
• Disaster Date
• Jersey Shore
• Made
• MTV @ The Movies
• My Life As Liz
• Paris Hilton's Dubai BFF
• Plain Jane
• Randy Jackson presents: America's Best Dance Crew
• Reno 911
• Skins
• The Family Crews
• The Hard Times Of RJ Berger
• The Real World
• True Life
• When I Was 17

Availability[link]

• MTV is distributed through local cable providers in the region as well as DTH satellite platforms such as Max TV and TotalTV.

MTV Europe Music Awards: Best Adria Act[link]

Local performers who appear on MTV are eligible to receive the Best Adria Act award at the annual MTV Europe Music Awards. So far, the winners have been:

• Siddharta (2005)
• Aleksandra Kovač (2006)
• Van Gogh (2007)
• Elvir Laković Laka (2008)
• Lollobrigida (2009)
• Gramophonedzie (2010)
• Dubioza Kolektiv (2011)

References[link]

External links[link]

• MTV Adria
• MTV Slovenia
• MTV Croatia
• MTV Serbia

Adria
—  Comune  —
Città di Adria
Canal Bianco
Adria Location of Adria in Italy
Coordinates: 45°03′N 12°03′E / 45.05°N 12.05°E / 45.05; 12.05
Country	Italy
Region	Veneto
Province	Rovigo (RO)
Frazioni	Baricetta, Bellombra, Bottrighe, Ca' Emo, Campelli, Canareggio, Canton, Canton Basso, Capitello, Case Beviacqua, Case Matte, Ca'Tron, Cavanella Po, Cavedon, Chiavica Pignatta, Corcrevà, Curicchi, Fasana Polesine, Fienile Santissimo, Forcarigoli, Isolella, Mazzorno Sinistro, Montefalche, Palazzon, Passetto, Piantamelon, Sabbioni, San Pietro Basso, Tiro A Segno, Valliera, Voltascirocco
Government
• Mayor	Massimo "Bobo" Barbujani (since 22 June 2009)
Area
• Total	113.5 km2 (43.8 sq mi)
Elevation	4 m (13 ft)
Population (1 March 2010)
• Total	20,442
• Density	180/km2 (470/sq mi)
Demonym	Adriesi
Time zone	CET (UTC+1)
• Summer (DST)	CEST (UTC+2)
Postal code	45011
Dialing code	0426
Patron saint	Saints Peter and Paul
Saint day	29 June
Website	Official website

The New Cathedral

Adria is a town and comune in the province of Rovigo in the Veneto region of Northern Italy, situated between the mouths of the rivers Adige and Po.

The Etruscan^[1] city of Adria ("Hatria") is below the modern city, three to four metres below the current level. Adria ("Hatria") may have given its name during an early period to the Adriatic Sea, to which it was connected by channels.^[2] Adria and Spina were the Etruscan ports and depots for Felsina (now Bologna).

History[link]

Ancient era[link]

The first settlements built on the area are of Venetic origin, during the 12-9th century BC. At that time the main stream of the Po, the Adria channel, flowed into the sea by this area. The Villanovan culture, named for an archaeological site at the village of Villanova, near Bologna (Etruscan Felsina), flourished in this area from the 10th until as late as the 6th century BC. The foundations of classical Atria are dated from 530 to 520 BC.^[3]

The Etruscans built the port and settlement of Adria after the channel was not the main stream anymore. During the later period of the 6th century BC the port continued to flourish. The Etruscan-controlled area of the Po Valley was generally known as Padan Etruria (Padan meant 'Po River'; cf. Celtic *dānu 'river'), as opposed to their main concentration along the Tyrrhenian coast south of the Arno.

Greeks^[4] from Aegina^[5] and later from Syracuse by Dionysius I colonised the city making it into an emporion. Greeks had been trading with the Eneti from the sixth century BC.^[6]

Mass Celtic incursions into the Po valley resulted in friction between the Gauls and Etruscans and intermarriage, attested by epigraphic inscriptions on which Etruscan and Celtic names appear together. The city was populated^[7] by Etruscans, Eneti, Greeks and Celts.

Pliny the Elder, a Roman author and fleet commander, wrote about a system of channels in Atria that was, "first made by the Tuscans [Etruscans], thus discharging the flow of the river across the marshes of the Atriani called the Seven Seas, with the famous harbor of the Tuscan town of Atria which formerly gave the name of Atriatic to the sea now called the Adriatic." Pliny's "Seven Seas" were interlinked coastal lagoons, separated from the open sea by sandspits and barrier islands.^[8] The Etruscans extended this natural inland waterway with new canals to extend the navigation possibilities of the tidal reaches of the Po all the way north to Atria. As late as the time of the emperor Vespasian, shallow draft galleys could still be rowed from Ravenna into the heart of Etruria.

Under Roman occupation the town ceded importance to the former Greek colony Ravenna as the continued siltation of the Po delta carried the seafront further to the east. The sea is now about 22 km from Adria.

The first exploration of ancient Atria was carried out by Carlo Bocchi and published as Importanza di Adria la Veneta. The collections of the Bocchi family were given to the public at the beginning of the 20th century and comprise a major part of the city museum collection of antiquities.

There are several ideas concerning the etymology of the ancient toponym Adria/Atria. One theory is that it derives from the Illyrian (Venetic language) word adur, 'water', 'sea'.^[9]

Medieval and modern age[link]

At the time of the fall of the Western Roman Empire, the port of Adria had lost most of its importance. It finally declined after the total change of the local hydrography in 589, and Adria became a fief of the archdiocese of Ravenna.

After a period as an independent commune, it was a possession of the Este of Ferrara and, in the 16th century, of the Republic of Venice. At that time Adria was a small village surrounded by malaria-plagued marshes. It recovered its importance when Polesine was reclaimed in the same century.

During the Napoleonic Wars it was first under France, then under Austria, to which it was assigned in 1815 after the Congress of Vienna, as part of Lombardy-Venetia.

Main sights[link]

• Church of Santa Maria Assunta della Tomba (formerly the cathedral), of medieval origin but rebuilt in 1718. It houses an octagonal baptismal font from the 7th or 8th century, with the carved name of the 3rd bishop of Adria, Bono. Other artworks include several 15th and 16th centuries paintings, and, in the chapel, a terracotta relief depicting a Dormitio Virginis, attributed to Michele da Firenze.
• Adria Cathedral, the New Cathedral (Cattedrale Nuova dei Santi Petro i Paulo), dedicated to Saints Peter and Paul
• Museo Archeologico Nazionale di Adria

International relations[link]

Twin towns — Sister cities[link]

Adria is twinned with the following towns:

• Ermont, France
• Kalisz, Poland
• Lampertheim, Germany
• Maldegem, Belgium
• Rovinj, Croatia, since 1982

See also[link]

• Bishopric of Adria

References[link]

Wikisource has the text of the 1911 Encyclopædia Britannica article Adria.

•  This article incorporates text from a publication now in the public domain: Herbermann, Charles, ed. (1913). "Adria". Catholic Encyclopedia. Robert Appleton Company. 
• This article incorporates text from Easton's Bible Dictionary (1897), a publication now in the public domain.

Notes

External links[link]

Wikimedia Commons has media related to: Adria

• Northern Etruria
• Etruscan Engineering and Agriculture
• International Standard Bible Encyclopedia: "Adria"
• Richard Stillwell, ed. Princeton Encyclopedia of Classical Sites, 1976: "Adria (Atria), Veneto, Italy
• Museo Archeologico Nazionale di Adria