Jinx (clothing)

Jinx, stylized as J!NX, is a San Diego, California-based clothing line started by Sean Gailey and Tim Norris in 1999 that creates video game-themed apparel.

Early History

Jinx was started as a home business in 1999 by two web developers: Sean Gailey and Tim Norris. The company produced T-shirts designed by Gailey on the theme of hacker culture. Though the enterprise doubled in size in the first year, the company remained a side-project of the two founders until 2003, when they partnered with Jason Kraus. The three decided to work full-time for the company after a snowboarding trip to Mammoth Mountain. At this time they began to use video game themes for the majority of their pieces. The following year the company moved out of Gailey's bedroom and into their first office. Gailey describes the multiple themes that Jinx uses in its apparel as including, "video games, art, geek culture, Internet memes, giant robots, gadgets and comics."

Jinx Clothing and Website

Jinx has worked with video game and other media companies through licensing deals in order to produce official product lines, including Blizzard Entertainment (the producer of the video games World of Warcraft, Diablo, Heroes of the Storm, Overwatch and Starcraft),Minecraft, and Star Wars: The Old Republic. The company hires gamers as its employees in order to remain closely linked to the video gaming community.