- published: 26 Apr 2016
- views: 1504
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Pro life, pro choice, beauty queens
Liquid Clorox, feminine hygiene
Coca Cola, Tarter toothpaste
Dial this number, slap it on my face
Perfect placement, highway ditch
And useless products, that's my niche
I, the billboard
Pitching God-knows-what
The billboard, cheap space I'm a freeway slut
Granddad of the discount ad
I've sold indoor tanning, Campbell's soup
Funeral caskets, porno flicks and Fruit Loops
Garden Weasels, ceiling fans
Fireworks and alcohol, fake hair for the balding man
On a billboard
Pitching God-knows-what
The billboard, cheap space I'm a freeway slut
Granddad of the discount ad
Be wise, advertise
There's ads for famous churches, topless bars
Homeless shelters, missing kids and rock stars
Fast food and 3.2 beer, next filling station
I see the culture, I see one nation
On a billboard
Pitching God-knows-what
The billboard, cheap space I'm a freeway slut
Granddad of the discount ad