East Side or Eastside may refer to:

Jonathan Smith (born January 27, 1971), better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and international DJ who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004. He then went solo and released a new album in 2010 called Crunk Rock.

Lil' Jon was born and raised in Atlanta, Georgia. He graduated from Frederick Douglass High School.

After working as a DJ for Atlanta night clubs, he started working for So So Def Recordings between 1993 and 2000. The group signed to the Atlanta-based Mirror Image Records and were distributed by Ichiban Records. In 1997, Lil' Jon & the East Side Boyz debuted with Get Crunk, Who U Wit: Da Album. It included singles "Who U Wit?" and "Shawty Freak a Lil' Sumthin'", the latter of which came out in 1998. Both singles charted on the Billboard Hot R&B/Hip-Hop Songs chart at No. 70 and No. 62 respectively. In 2000 Jon took part in starting up his own label BME Recordings and signed a distribution agreement with Norcross, Georgia based Southern Music Distribution. There he released his break through album titled We Still Crunk. Among the tracks on that project was the hit single "I Like Dem Girlz", which reached No. 55 on the R&B chart and No. 3 on the Hot Rap Tracks chart.

Darryl Kevin Richardson II (born January 19, 1984), better known by his stage name Lil Scrappy, is an American rapper.

Richards was discovered by producer and performer Lil Jon while performing at a bar, when a fight broke out during his set in his hometown of Atlanta, Georgia. Along with labelmates Trillville, Lil Scrappy was one of the first signings to Lil Jon's BME Recordings.

Lil Scrappy built a strong reputation and eager following throughout the Southeastern United States through mixtapes and his 2003 song "Head Bussa", which was used as the theme for the 2004 Atlanta Braves.

Lil Scrappy released his debut album Bred 2 Die Born 2 Live on December 5, 2006 on BME Recordings/Reprise Records/G-Unit Records and G-Unit South now Cashville Records. The album features appearances by Yung Joc, Three 6 Mafia, Lil Jon, Young Buck, 50 Cent, Olivia, Young Dro, and Bohagon. It was produced by Lil Jon and 50 Cent. The first single Money in the Bank features Young Buck and became Lil Scrappy's second Top 30 single. Money in the Bank peaked at number 28 on the Billboard Hot 100 chart trajectory, becoming his biggest solo hit and most commercially successful single to date in the U.S. as it surpassed the peak position of "No Problem" by one position. The second single from the album is called Gangsta Gangsta and features Lil Jon. "Oh Yeah (Work)" is the third single from Bred 2 Die Born 2 Live and features E-40 and Sean P (formerly Sean Paul) of YoungbloodZ He also has one son named Rashaud Archie.