- published: 30 Apr 2012
- views: 1561
Bob Garfield (born c. 1955) is an American journalist and commentator. He is the co-host of the On the Media show on National Public Radio. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. Garfield was a frequent contributor to All Things Considered and a longtime advertising analyst for ABC News. He has also been employed as an on-air analyst for CBS News, CNBC, PBS, and the Financial News Network.
Garfield began his career as a reporter for the Reading Times from 1977 to 1981. He has been a columnist for USA Today and contributing editor for Civilization and the Washington Post magazine. He has also written for The New York Times, Playboy, Sports Illustrated, Wired, and many other publications.
A collection of his work, titled Waking Up Screaming from the American Dream, was published by Scribner's in 1997. A second book, And Now a Few Words from Me, appeared in 2003. Garfield co-wrote "Tag, You're It", a country song performed by Willie Nelson, and wrote an episode of the situation comedy Sweet Surrender. In 2009, he published a book about the collapse of the media landscape called The Chaos Scenario. His first novel, Bedfellows, was published in October 2012. In 2013, he co-authored a non-fiction book with Doug Levy called Can't Buy Me Like.
Bob Garfield has never worked in advertising or marketing a day in his life. He has no relevant education, experience or data. He owns exactly one dark suit. He is also the most prominent commentator and analyst of advertising and marketing who has ever lived. For 25 years, his AdReview column in Advertising Age evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously -- and presciently -- chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous book, the 2003 manifesto on advertising And Now a Few Word...
http://borrellassociates.com/loac12 - Bob Garfield is Borrell Associates' 2012 Local Online Advertising Conference keynote speaker on March 21 at the NYC Grand Hyatt.
NEW YORK (YouTube.com/AdAge) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications of the fact that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the higest ROI of any ad in the game.
"The 5 Stages" PSA is featured in this interview of Bob Garfield discussing his website ComcastMustDie.com.
http://pixvid.me/pix NPR's Bob Garfield took the stage at ÜberTube 2014 Brand Summit in New York City to discuss how YouTube is being incorrectly and under-leveraged by many of today's leading brands. Garfield didn't sugar-coat a thing; he called out brand marketers on how they have continually underutilized YouTube's marketing potential in the past. This video captures highlights from Bob's live presentation from ÜberTube 2014 Brand Summit. Garfield starts by illustrating the differences between television advertising and marketing via YouTube. Viewers watching TV aren't watching because they want to see your ad. They want to see the show they're tuned into. Viewers on YouTube, conversely, have chosen to watch your content and are paying attention. "Failure in viral marketing," says G...
Bob paints an interesting picture of the future of digital marketing
The Chaos Scenario is the new book by Bob Garfield of Ad Age and NPR that predicts the end of the mass media/mass marketing era, the rise of Listenomics and the post-advertising age, and the period of chaos in between. Watch the video to discover how this will disrupt the world you know and then visit the website at www.thechaosscenario.net
Sponsored content, or "native advertising," is increasingly becoming a source of revenue for the financially strapped news media. But this can be dangerous territory since native advertising is often made to resemble the actual editorial content. Bob talks to Steve Rubel, chief content strategist at the PR firm Edelman, about an ethical framework for navigating the murky waters of sponsored content partnerships.
Come be a fly on the wall with part of the My ooVoo Day experience with Bob Garfield of On the Media on NPR and AdAge's Bobosphere.
Bob Garfield, co-author of "Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results" is one of the most prominent commentators and analysts of advertising and marketing. I was able to ask him a few questions about the new state of marketing at the 2013 South By Southwest Interactive conference. I apologize for the shakiness - this was my first attempt to film an interview with my iPhone!
David Shing, Digital Prophet, AOL speakers with Bob Garfield and Doug Levy at SXSWi on the future of marketing. Subscribe to Shingerviews: http://goo.gl/L504wY About: Creativity comes in many forms, and they're all of interest to AOL's digital prophet, David Shing. Follow Shingy on a whirlwind tour of big ideas as he discusses everything from architecture to zen with some of the world's most imaginative minds. Get More Shingerviews: http://goo.gl/ZIduHA Follow David Shing: Twitter: http://goo.gl/PzN48g Instagram: http://goo.gl/rX3KSA Follow AOL Advertising: Twitter: http://goo.gl/Bqoyc1 Facebook: http://goo.gl/OVChc6 LinkedIn: http://goo.gl/DRw64F Instagram: http://goo.gl/rgG5PW
http://www.prsa.org/Conferences/InternationalConference Interview with author/columnist Bob Garfield before his speech at the PRSA 2009 International Conference in San Diego last Nov. 10.
Prom Scene | Choreography By Michael Smart
The ADMA Global Forum's Media Connect speaker, Bob Garfield (Media Post) and David Hovenden (B&T;) speak on the topic of native advertising - convergence and whether people really care about the source of what they consume. Book your ADMA Forum tickets here: http://www.adma.com.au/adma-global-forum/
The Relationship Era Today's brands face an apparent choice between two evils: Continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. But that's not the choice at all. Bob Garfield, well known ad critic and co-host of NPR's On The Media, discusses the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Bob Garfield -- Columnist, MediaPost; Co-Host, NPR's On The Media; Author of Can't Buy Me Like Intro by Shelly Zalis - CEO, Ipsos OTX
Check out these fics and more at our Archive Of Our Own account: http://archiveofourown.org/users/ThreeHats/pseuds/ThreeHats We do not claim to own the characters and intellectual properties featured in this video. Fanfics presented by - Martin Billany - @yugiohtas Marianne Miller - @mariannemiller Caitlyn Muncy - @boobsmcbalrog
Video from our panel discussion 'Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content,' part of the Convergence section of the 53rd New York Film Festival. Bob Garfield, Host of NPR’s 'On The Media,' moderated a discussion with Marjorie Schussel (Director of Integrated Brand Communications for Toyota), and filmmakers Kief Davidson ('Open Heart') and Ross Kauffman ('Born into Brothels') discussed the partnership and process they established to develop a form of marketing that marries the freedom of creativity with meaningful brand communication goals in order to tell “stories that matter” for NYFF audiences. More info: http://filmlinc.org/ Subscribe: http://www.youtube.com/subscription_center?add_user=filmlincdotcom Like: http://facebook.com/filmlinc Follow: http:/...
Guest host Bob Garfield joins Steve Rosenbaum on Hackiing TV. On this week's show… ESPN numbers continue to plummet. Amazon Prime Video is adding more Networks Donald Trump: The Gift That Keeps On Giving for News Networks is Starting To Be A Problem. And - if you love Grumpy Cat - here’s a festival you don’t want to miss!
Friday June 22nd - MediaPost Live from Cannes Lions Advertising Festival with: Joe Mandese, Editor-in-Chief, MediaPost Barbara Lippert, Editor-at-Large, MediaPost Bob Garfield, Editor-at-Large, MediaPost - Captured Live on Ustream at http://www.ustream.tv/channel/mediapost-live-cannes
Opening Keynote: The Future for Brands? Chaotic! | Bob Garfield, co-host, NPR's "On the Media", Author, The Chaos Scenario; Columnist, MediaPost @bobosphere - Captured Live on Ustream at http://www.ustream.tv/channel/brand-marketers-summit