Choose Your Own Adventure is a series of children's gamebooks where each story is written from a second-person point of view, with the reader assuming the role of the protagonist and making choices that determine the main character's actions and the plot's outcome. The series was based on a concept created by Edward Packard and originally published by Constance Cappel's and R.A. Montgomery's Vermont Crossroads Press as the "Adventures of You" series, starting with Packard's Sugarcane Island in 1976.Choose Your Own Adventure was one of the most popular children's series during the 1980s and 1990s, selling over 250 million copies between 1979 and 1998.

Originally created for 10 to 14 year olds, the books are formatted so that, after a couple of pages of reading, the "reader faces two or three options, each of which leads to more options and then to one of about 40 endings."

According to Packard, the core idea for the series emerged from bedtime stories that he told to his daughters every night, revolving around a character named Pete and his adventures. Packard stated, "I had a character named Pete and I usually had him encountering all these different adventures on an isolated island. But that night I was running out of things for Pete to do, so I just asked what they would do." His two daughters came up with different paths for the story to take and Packard thought up an ending for each of the paths. "What really struck me was the natural enthusiasm they had for the idea. And I thought: 'Could I write this down?'"

Chad, Matt & Rob is a group of filmmakers based in Los Angeles. The group has created numerous shorts that often blend comedy with horror, adventure and fantasy. They coined the term "Interactive Adventure" to describe their 2008 film The Time Machine: An Interactive Adventure; the project was the first interactive movie on YouTube. The group is consistently among YouTube's Top 100 Most Viewed Comedians and has been featured in the Wall Street Journal and on G4's "Attack of the Show."

According to the LA Times, Rob Polonsky is no longer with the group and they are now known as Radio Silence. The group is currently working on the upcoming feature film V/H/S which will premiere at the 2012 Sundance Film Festival.

The group formed in early 2007. The members write everything together and use their friends to fill out the cast, including Tyler Tuione, Chester Tam and Kal Penn.

Many of their early projects were filmed by Jonah Goldstein who currently runs the "Chattin' w/ Joni" blog on the Lonely Island website.

Willam Belli (born June 30, 1982) is a film and television actor best known for his recurring role as transsexual Cherry Peck in Nip/Tuck. He has been in numerous feature films films including American Wedding, Because I Said So, and The Watch. His television credits include Southland, My Name is Earl, Criminal Minds,CSI:NY, and Boston Public.

Belli was a contestant on season 4 of RuPaul's Drag Race where he is featured as himself and as drag persona "Willam" and was disqualified in the "Frenemies" episode. No solid explanation was given during the original episode except that he "broke rules". Belli later explained in the season's reunion special, in an interview with RuPaul, that he was disqualified because: “My husband was coming to bang me out.” According to Willam, his husband was making "conjugal visits" to his hotel room while on the show. His Twitter page used the publicity of the mystery rule to advertise his "Chick-fil-A" video, a satirical music video that mocks the restaurant chain's strong anti-gay beliefs.