Actor Josh Lucas kicked-off day of giving in New York City ST. LOUIS, December 20, 2010 -- December is a time for giving, and while Americans may not always have the means, it's a time to look at what we believe in, look "beyond" ourselves and help others, both people and pets, in need. To spread goodness this holiday season, Purina ONE® beyOnd™ gave away $1 million to people and nonprofit organizations across the country on Monday, December 20. According to a new national survey conducted by Purina ONE® beyOnd™ that explored how Americans give back during the holidays, most Americans (79 percent) find some way to give during the holidays. In fact, nine in 10 adults (90 percent) agree that they wish they were able to give more to charity. Perhaps this is because they believe in the power of giving to others; nine in 10 adults across demographic groups agree with this sentiment (92 percent) overall. Of those who have not given to charity this year, nearly two-thirds (59 percent) cite lack of disposable income as the reason. To tap into Americans' desire to give back, the "$1 Million in ONE Day" campaign, which celebrates Purina ONE®'s newest product beyOnd™, kicked off in New York City with actor Josh Lucas. Lucas and the Purina ONE® beyOnd™ street teams gave New Yorkers the chance to make a difference this holiday season by asking them to select a nonprofit organization from a list of options, which included a variety of pet and people-related charities, to receive a ...