Michael Michalowicz (born September 24, 1971) is an American entrepreneur, lecturer, author and television personality. He writes for CNBC Small Business and is a small business columnist for The Wall Street Journal. He is the author of the books The Pumpkin Plan and The Toilet Paper Entrepreneur(published Sept. 2008), is an advocate of a business philosophy by the same name, manages a behavioral e-marketing firm called Obsidian Launch and is the "business rescue" segment host for MSNBC's Your Business. He also hosted the reality television program called Bailout!. Michalowicz is a monthly columnist for The Wall Street Journal's small business section, and writes the "Small Business Shortcuts" series. He is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series. He was a recurring entrepreneurship expert for CNBC's The Big Idea with Donny Deutsch. He had over ten appearances, including the CES Roadshow series. Michalowicz has also appeared on NBC, MSNBC, Fox News, ABC News Now, CNBC's On the Money and Pat Croce's Down To Business. He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques at universities, corporations and organizations throughout the United States and Europe.