- published: 04 Jul 2012
- views: 2145
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.
Examples of intangible assets include a song (“Somewhere Over The Rainbow”), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).
Brand licensing is a well-established business, both in the area of patents and trademarks. Trademark licensing has a rich history in American business, largely beginning with the rise of mass entertainment such as the movies, comics and later television. Mickey Mouse's popularity in the 1930s and 1940s resulted in an explosion of toys, books, and consumer products with the lovable rodent's likeness on them, none of which were manufactured by the Walt Disney Company.
A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The verb license or grant license means to give permission. The noun licence (British,Indian,Canadian,Australian,New Zealand,Irish, or South African English) or license (American English) refers to that permission as well as to the document recording that permission.
A license may be granted by a party ("licensor") to another party ("licensee") as an element of an agreement between those parties. A shorthand definition of a license is "an authorization (by the licensor) to use the licensed material (by the licensee)."
In particular, a license may be issued by authorities, to allow an activity that would otherwise be forbidden. It may require paying a fee and/or proving a capability. The requirement may also serve to keep the authorities informed on a type of activity, and to give them the opportunity to set conditions and limitations.
A licensor may grant a license under intellectual property laws to authorize a use (such as copying software or using a (patented) invention) to a licensee, sparing the licensee from a claim of infringement brought by the licensor. A license under intellectual property commonly has several components beyond the grant itself, including a term, territory, renewal provisions, and other limitations deemed vital to the licensor.
BLC is a worldwide recognized licensing agency, helping both licensees and licensors achieve their goals and sales through licensing opportunities, BLC acts as an agent for Celebrities, Fashion, Cartoon, TV, FILM, SPORTS & ENTERTAINMENT BRANDS, To help achieve your goals in the entertainment industry. contact: licensing@sakalcapital.com (Brand Rooster)
Outsourcing your brand innovation using a turnkey licensing solution is a proven concept that enables the Brand Steward to get the very best in brand bonding without the up-front time, talent or red tape. Better yet, licensing can substantially reduce your go-to-market time, getting your product on-shelf in weeks versus the many months or years that it may take to create a new brand from scratch.
This workshop is designed to familiarize professionals with the role licensing plays in brand extension and expansion. Featuring the Rubbermaid brand to illustrate the concept, it details the process necessary to ensure success. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: http://PeteCanalichio.com/fast-track.
Licensing expert Pete Canalichio gives overview of licensing For More Information on the benefits of Brand Licensing: CLICK HERE ~http://www.brandlicensingexpert.com/brand-licensing-101/ For Further Information or to contact Pete directly look below: PETE CANALICHIO VICE PRESIDENT, BUSINESS DEVELOPMENT TEL 404.784.1222 FAX 440.809.2413 Pete.Canalichio@BrandLicensingExpert.com 2972 NORTHSIDE DRIVE, SUITE 100, ATLANTA, GA 30305 WWW.BRANDLICENSINGEXPERT.COM Visit WWW.BRANDLICENSINGEXPERT.COM to subscribe to the webinar series Pete is speaking of in the video.
New York Yankees T-shirt, Batman Action Figure, Mrs. Fields Klondike Ice Cream Bar, Calvin Klein underwear. Did you know that all these are licensed products? Brand Trademark Licensing: Why or how does it work? Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses brand licensing and how licensing can help grow any business. He uses Marketing principles to show how to create more loyalty among your customers through licensing. Part 2: How to Determine Royalty Fees and Costs of Licensing http://www.youtube.com/watch?v=MGH55iIT-A0 For more information on how to grow your business through licensing, connect with us: http://www.seltzerlicensing.com
Take a look at what the 2015 exhibitors had to say about the largest and most successful Brand Licensing Europe in the show's history! For more information, please visit: www.brandlicensing.eu
BLC is a worldwide recognized licensing agency, helping both licensees and licensors achieve their goals and sales through licensing opportunities, BLC acts as an agent for Celebrities, Fashion, Cartoon, TV, FILM, SPORTS & ENTERTAINMENT BRANDS, To help achieve your goals in the entertainment industry. contact: licensing@sakalcapital.com (Brand Rooster)
Outsourcing your brand innovation using a turnkey licensing solution is a proven concept that enables the Brand Steward to get the very best in brand bonding without the up-front time, talent or red tape. Better yet, licensing can substantially reduce your go-to-market time, getting your product on-shelf in weeks versus the many months or years that it may take to create a new brand from scratch.
This workshop is designed to familiarize professionals with the role licensing plays in brand extension and expansion. Featuring the Rubbermaid brand to illustrate the concept, it details the process necessary to ensure success. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: http://PeteCanalichio.com/fast-track.
Licensing expert Pete Canalichio gives overview of licensing For More Information on the benefits of Brand Licensing: CLICK HERE ~http://www.brandlicensingexpert.com/brand-licensing-101/ For Further Information or to contact Pete directly look below: PETE CANALICHIO VICE PRESIDENT, BUSINESS DEVELOPMENT TEL 404.784.1222 FAX 440.809.2413 Pete.Canalichio@BrandLicensingExpert.com 2972 NORTHSIDE DRIVE, SUITE 100, ATLANTA, GA 30305 WWW.BRANDLICENSINGEXPERT.COM Visit WWW.BRANDLICENSINGEXPERT.COM to subscribe to the webinar series Pete is speaking of in the video.
New York Yankees T-shirt, Batman Action Figure, Mrs. Fields Klondike Ice Cream Bar, Calvin Klein underwear. Did you know that all these are licensed products? Brand Trademark Licensing: Why or how does it work? Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses brand licensing and how licensing can help grow any business. He uses Marketing principles to show how to create more loyalty among your customers through licensing. Part 2: How to Determine Royalty Fees and Costs of Licensing http://www.youtube.com/watch?v=MGH55iIT-A0 For more information on how to grow your business through licensing, connect with us: http://www.seltzerlicensing.com
Take a look at what the 2015 exhibitors had to say about the largest and most successful Brand Licensing Europe in the show's history! For more information, please visit: www.brandlicensing.eu
LITTLE CHARMERS Nickelodeon Little Charmers Li'l Woodzees Happy Camper Little Charmers grows its presence in Europe Three new licensing agents and two new broadcast partners are on-board for Nelvana and Spin Master’s girl-skewing preschool brand Little Charmers. Following Europe and Middle East deals inked last month, Corus Entertainment-owned Nelvana has signed on francetv distribution to rep the brand’s licensing and merchandising program in France, where the series as of yesterday, airs on France 5's Zouzous block. In Italy, Discovery Italia has been granted the rights to manage the brand’s licensing and merchandising business. Little Charmers has been one of the top shows on FRISBEE, Discovery Italia’s free-to-air kids’ channel, since bowing last month. And in Russia and CIS, licens...
Gargi Bhardwaj, Franchise India, gives an introduction to brand licensing and its importance among the retail eco system. Samir Jain, COO, Green Gold Animation shares that for a brand it is very essential to reach out to its potential customers, so licensing offers a perfect opportunity for a brand owner have access to the expertise of his/her licensee in their particular category. Atulit Saxena, President - Brands at Futurebrands Ltd adds that brand licensing has really come up in a big way. He also said that consumers today are enjoying the ecommerce industry, whether it is online, offline or omni-channel. He further talks about brand licensing. Anupam Bharat, Director, Usha Shriram said licensing gives an opportunity for a brand to leverage itself and gain its ticket size. The panelis...
Buy Morphle DVD's, T-shirts and download episodes: http://www.mymagicpetmorphle.com In this brand new episode of My Magic Pet Morphle, Morphle morphs into an Airplane ----------------------------------------------------------------------------- Credits: For other episodes: Music: Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ Songs included: Care Free Monkeys Spinning Monkeys Look Busy Happy Boy End Theme Itty Bitty 8 Bit Bright Wish We wish you a merry chirstmas Deck the Halls B The builder Hidden Agenda Bumbly March The Show Must Be Go Fluffing A Duck Pamgea Marty Gots a Plan
MP3: http://www.fdrpodcasts.com/#/3225/the-truth-about-donald-drumpf-john-oliver-on-donald-trump Soundcloud: https://soundcloud.com/stefan-molyneux/fdr-3225-truth-about-donald-drumpf On February 28th, 2016, Last Week Tonight with John Oliver broadcast their "epic takedown" of Republican Presidential Candidate Donald Trump. Oliver criticized Trump's business history, licensing of his brand, possible insecurities, potential inconsistencies, self-funding of his campaign, telling it like it is, political correctness and created the Donald Drumpf meme. Includes: Jon Stewart's name change, Trump University, Trump Steaks, Politifact, Trump Vodka, Trump Shuttle, Go Trump, Trump Magazines, Trump Mortgage Company, Disavowing David Duke, Ku Klux Klan and much more! Last Week Tonight with John Oliv...
Brand collaborations and brand extensions are more popular now that ever. Many brand owners have developed winning licensing programs that have increased their turn-over significantly and eliminated their inventory risk. Watch this webinar to understand what they did right and how to avoid mistakes.
OPEN ME FOR ALL OF THE THINGS! Wanna watch another? ♡ Halloween Kylie Lip Kits Review & Giveaway https://youtu.be/Hnck3CoFMP4 Scariest Unexplained Paranormal Experience (Sleep Paralysis) https://youtu.be/oZAFoVIcZZ0 My Friend Was Posessed | Storytime https://youtu.be/7_QnkAN0sxE WELL HI THERE SPOOKY GHOST FRIENDS AND WELCOME TO #LoeysHalloweenParty !!! This video took 12 hours to film, edit and upload (I only took a break for some much needed coffee) so I really hope you guys enjoy it. In this video, I'm going to of course be telling some scary af stories for you guys because I KNOW you love it, but I wantd to do something a little different! I also decided to show a little lookbook of my Harley Quinn costume picks as well as take a Halloween quiz. Let me know if you liked this by giving...
Check out this awesome HUGE SURPRISE UNBOXING video of 12 Ride On Power Wheels vehicles with Nadia & Amani. This is our MEGA UNBOZING video and incudes the gollowing Ride Ons: 1. Mercedes S63 AMG 12V Pink Car 2. CAT Digger Tractor Yellow 6V 3. Batmobile 6V Batman's Car 4. Mini Cooper 6V Pink Car 5. Mini Beachcomber 12V 2 seater Red Car 6. Kawasaki 12V Green Quad Bike 7. Dareway Segway 12V standing Ride On 8. Paw Patrol 6V Quad 9. Pink Minnie Mouse 6V Car 10. Peppa Pig 6V Pink Motorbike 11. Finding Dory 6V Quad 12. Avigo Trimoto Bandit 6V Pink Trike Our COOL Ride On videos: https://www.youtube.com/watch?v=LBxeyef_KJg&list;=PLzahQAalW-PgDVj590PlF9K06iw6ZTlv3 1. The Licensed Pink Mercedes S63 12v Ride On Car is a brand new model from Mercedes that comes with official badges and styling of...
Legendary Massive Badass Workout Music Mix | Vol.2 : http://youtu.be/ualE2qROoz0 Epic Music World Websites: Official: http://musickaira.weebly.com/ Epic Music World II: https://www.youtube.com/user/RogueOfAvatar Facebook: http://www.facebook.com/MusicKaira ------------------------------------------------------------------------------ Note for the new Artists: ** If you would like to submit your track for a promotion, ** If you have important other questions, then please come to my Website: http://musickaira.weebly.com/. -.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.- Tracklist: 00:00 Daniel Lenz Music - Darkest Hour 02:57 Attila Ats - Apologize From The Sentinel 06:02 Critical Mass - Fatal 08:04 Devesh Sodha & Ryan Taubert - The Beast Be...
West Coast Customs 210 BATSUV West Coast Customs was founded in 1993 by Ryan Friedlinghaus with a $5000 loan from his grandpa it became a world famous custom car company. It featured in seasons 1-4 of MTV's Pimp My Ride. It has facilities now open in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60, 000 square foot facility, is headquartered in Burbank, CA with 10 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget. West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs, Inc. filed articles of incorporation in the State of California on October 20, 2000 and is headquartered at 2101 W. Empire Ave, Burbank, California. It was or...