- published: 05 Sep 2009
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A personal luxury car is car classification describing a highly styled, luxury vehicle with an emphasis on image over practicality. Accenting the comfort and satisfaction of its owner and driver above all else, the personal luxury car sometimes sacrifices passenger capacity, cargo room, and fuel economy in favor of style and perceived cachet, as well as offering a high level of features and trim. Typically mass produced by employing a two-door platform with common mechanical components beneath their distinctive exteriors, these vehicles were a lucrative segment of the post-World War II automotive marketplace.
Personal luxury cars are characteristically two-door coupés or convertibles with two-passenger or 2+2 seating. They are distinguished on the performance end from GT and sports cars by their greater emphasis on comfort and convenience; on the luxury end, by appointments, features, and style over actual vehicle performance. With great variability within the market, however, this is not absolute but a general trend.
Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity — at increased expense (see: definition of luxury).
The term suggests a vehicle with higher quality equipment, better performance, more precise construction, comfort, higher design, technologically innovative modern, or features that convey an image, brand, status, or prestige, or any other 'discretionary' feature or combination of them. Luxury is relative, "what may be luxury for one may be premium for another."
In contemporary usage, the term may be applied to any vehicle type— including sedan, coupe, hatchback, station wagon, and convertible body styles, as well as to minivans,crossovers, or sport utility vehicles and to any size vehicle, from small to large—in any price range. Moreover, there is a convergence in the markets and a resulting confusion of luxury with high price: where there may have been a clear difference in price between luxury and others, there is no longer an absolute separation between premium and luxury, with what may be premium brands now more expensive than the equivalent so-called luxury ones.
William Leonard Roberts II (born January 28, 1976), better known by his stage name Rick Ross (often stylized as RICK RO$$), is an American rapper. He derived his stage name from the drug trafficker "Freeway" Ricky Ross, to whom he has no connection. Ross founded the record label Maybach Music Group, on which he released his studio albums Deeper Than Rap and Teflon Don, Ross was also the first artist signed to Diddy's management company Ciroc Entertainment. In early 2012, MTV named Ross as the Hottest MC In The Game.
William Leonard Roberts II was born in Coahoma County, Mississippi. and raised in Carol City, Florida, near Miami. After graduating from Carol City Senior High School, he later attended the historically black college Albany State University on a football scholarship.
After being signed to Suave House Records, former label for rap duo 8Ball & MJG, he eventually signed a deal with Slip-n-Slide Records, which has been under the Def Jam umbrella since 2006. While signed to Slip-n-Slide, Ross toured with fellow rapper Trick Daddy and made guest performances on other Slip-n-Slide albums.