Ford EcoSport

The Ford EcoSport is a mini sport utility vehicle (SUV), originally built in Brazil by Ford do Brasil since 2003, at the Camaçari plant. A second-generation concept model was launched in 2012, intended to be also assembled in new factories in India,Vietnam and Russia.

First generation (2004–2012)

The first-generation EcoSport was designed by the Ford-US Truck Vehicle Center (program code BV226) and based on the Cologne-built European Fiesta; because of this, the project used the Ford B3 platform.

The EcoSport became one of Ford's best-seller models in Brazil (consistently appearing on the 20 best-selling vehicles), Argentina, Venezuela, and Mexico. Its main competitors were the Fiat Palio Weekend Adventure and Volkswagen CrossFox. The EcoSport sold well and in 2011 sales reached 700,000.

Versions and engines

The EcoSport was available with five inline-four engines:

Trademark

A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are being displayed on company buildings.

Usage

A trademark identifies the brand owner of a particular product or service. Trademarks can be licensed to others; for example, Bullyland obtained a license to produce Smurf figurines; the Lego Group purchased a license from Lucasfilm in order to be allowed to launch Lego Star Wars; TT Toys Toys is a manufacturer of licensed ride-on replica cars for children. The unauthorized usage of trademarks by producing and trading counterfeit consumer goods is known as brand piracy.

The owner of a trademark may pursue legal action against trademark infringement. Most countries require formal registration of a trademark as a precondition for pursuing this type of action. The United States, Canada and other countries also recognize common law trademark rights, which means action can be taken to protect an unregistered trademark if it is in use. Still common law trademarks offer the holder in general less legal protection than registered trademarks.