- published: 01 Mar 2015
- views: 79511
Product design is the process of creating a new product to be sold by a business to its customers. It is the efficient and effective generation and development of ideas through a process that leads to new products.
In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible products. The product designer's role is to combine art, science, and technology to create new products that other people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, and analyze ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design, together to mass produce goods.
There are various product design processes and they are all focused on different aspects. The process shown below is "The Seven Universal Stages of Creative Problem-Solving," outlined by Don Koberg and Jim Bagnell. It helps designers formulate their product from ideas. This process is usually completed by a group of people, designers or field experts in the product they are creating, or specialists for a specific component of the product, such as engineers. The process focuses on figuring out what is required, brainstorming possible ideas, creating mock prototypes, and then generating the product. However, that is not the end of the process. At this point, product designers would still need to execute the idea, making it into an actual product and then evaluate its success by seeing if any improvements are necessary.