- published: 24 Feb 2012
- views: 789443
NARS Cosmetics is a Shiseido-owned cosmetics and skin care company founded by François Nars, make-up artist and photographer.
The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS have created various multi-use beauty products. The minimalist packaging was created by Fabien Baron and has been hailed as a modern design icon. In 1996, Nars started his first advertising campaign doing the photography for the ads himself.
Product shades carry provocative names like 'Orgasm', 'Deep Throat', 'Striptease,' and 'Sex Machine'. NARS 'Orgasm' blush is one of their most top-selling products, being Best of Sephora's Best Blush for 2006, 2007 and 2008. The success of the 'Orgasm' products led to the creation of gift sets such as the 'Safer Multiple Orgasm' set, which includes a NARS Multiple (a cream stick which can be used on eyes, lips, or cheeks) in 'Orgasm' as well as two condoms. They have also developed an 'Orgasm' nail polish.
In the United Kingdom, Nars products are sold in Harvey Nichols and Selfridges and is a brand favorite of Madonna and Victoria Beckham. In the United States, NARS products can be found in 42 states and the District of Columbia. They are sold at Sephora as well as in department stores, including Lord & Taylor, Barneys New York, Saks Fifth Avenue, Bloomingdale's, Neiman Marcus, and Nordstrom. In Canada NARS can be found in the department store Holt Renfrew as well as The Bay.
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