Schoolboy Q

Quincey Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (often stylized ScHoolboy Q), is an American hip hop recording artist from South Central Los Angeles, California. In 2009, Hanley signed to Carson-based independent record label Top Dawg Entertainment (TDE) and in late 2011, secured a recording contract with major label Interscope Records. Hanley is also a member of the hip hop supergroup Black Hippy, alongside his label-mates and fellow California-based rappers Ab-Soul, Jay Rock and Kendrick Lamar.

In 2008, Hanley released his first full-length project, a mixtape titled ScHoolboy Turned Hustla. He later released a follow-up in 2009, titled Gangsta & Soul. He then returned in January 2011, with his first independent album, titled Setbacks. The project, released under TDE, to digital retailers only, reached number 100 on the US Billboard 200 chart. A little over a year later, his second independent album Habits & Contradictions, was also released exclusively to digital retailers. The album received generally favorable reviews and debuted at number 1 on the US Billboard 200.

Interscope Records

Interscope Records is an American record label. It is a division of Interscope Geffen A&M Records, whose parent company is the Universal Music Group, a subsidiary of Vivendi S.A.

Interscope was founded in 1989 by Jimmy Iovine and Ted Field as a $20 million joint venture with Time Warner's Atlantic Records. At the time, it differed from most record companies by giving decision-making authority to its A&R staff, and allowing artists and producers complete creative control. It had its first hit records less than a year after it was founded and achieved profitability in 1993.

In 1992, Interscope acquired the exclusive rights to market and distribute the hardcore rap label Death Row. Albums by Death Row artists including 2Pac, Dr. Dre, and Snoop Doggy Dogg were at the center of the mid-'90s gangsta rap controversy, and as a result, Time Warner severed ties with Interscope by selling its 50 percent stake back to Field and Iovine for $115 million in 1995. In 1996, 50% of the label was acquired by the MCA Music Entertainment Group for a reported $200 million.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.