Car buyers
Car buyers
Two adults, two children, one booster seat, a stroller, 3 luggage bags and a rabbit named Kevin. Meet the Bradshaws.
A family of 4 (soon to be 5), they’re in need of a car with a little more space. Sometime between Thursday’s pre-natal yoga and Saturday morning sport, Sarah Bradshaw will spend 4.3 hours researching Baby Joggers and convertible car seats, before deciding on a mid-sized SUV roomy enough to fit them.
After 58 precious Sunday minutes reading the business and sport sections, her husband Simon will decide they need a large 4WD. Big enough for the whole family and his new golf clubs, complete with a tow bar for the boat he found online (but hasn’t mentioned to his wife yet).
It’s a tough decision for the Bradshaws. We have another 1,944,000 car buyers just like them nationally. And this is just one example of the power our people have.
Learn more about car buyers in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
1,760,000
Stats Title
Total Audience
Stats Data
83.7
Stats Title
% reach
Connect with car buyers through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
528,000
Total Audience
78.5
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
377,000
Total Audience
85.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
108,000
Total Audience
90.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
508,000
Total Audience
86.6
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
182,000
Total Audience
83
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in Western Australia through these brands
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
20,000
Total Audience
98.4
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Car buyers in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
40,000
Total Audience
85.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015