Wrigley's Spearmint

Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies the gum is flavored with the spearmint plant.

Gum was originally marketed by being given away free, with the purchase of Baking Soda. It became so popular that it was then eventually sold separately as a desired commodity.

During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley's Spearmint, Doublemint® and Juicy Fruit off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Wrigley's Spearmint was reintroduced in 1946.

In a 2004 advertising campaign, it was relaunched in the US and UK with the slogan "even better, longer lasting".

Wrigley Company

The William Wrigley Jr. Company is an American company headquartered in the GIC (Global Innovation Center) in Goose Island, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging chewing gum with each can of baking powder. The chewing gum eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum. Today, after 120+ years since the company was founded it is by far the largest manufacturer and marketer of chewing gum in the world.

The company currently sells its products in more than 180 countries and districts and maintains 140 factories in various countries and districts, including the United States, Mexico, Australia, the United Kingdom, Canada, Spain, New Zealand, the Philippines, Czech Republic, Germany, South Africa, Argentina, Tanzania, Tunisia, Somalia, North Korea (the only US enterprise there), France, Kenya, China, India, Taiwan, Poland, and Russia.