Facebook Ad Creation Basics

Get more people liking, commenting on and sharing your posts. You’ll reach more of the people who like your Page and new audiences.

Build your Page audience by getting more Page Likes. It’s a great way to connect with new customers and learn more about your audience.

Bring more people to your website from Facebook. When people click your ad, you can send them to any page on your website—including your online store.

Track actions people took on your website after they saw your Facebook ad. This data helps you understand who comes to your site and what they’re responding to so you can make your ads (and website) even better.

Grow your app by getting more people to install it. You can get your ad to the right people based on device, OS, and more. And when they tap your ad, they’ll go right to the app store install page.

Get more people to engage with your app and take them to specific parts of your app, like the purchase page for an item, or a screen where they can register or start a download

Let people know about your special event with a Facebook ad. When people see it, they can join and they even will be added to their Facebook calendar. They’ll also get reminders for the event, and you can keep track of how many people responded.

Create special offers to get more people doing business with you. You can offer discounts or other rewards—it’s up to you. You decide how long your offer runs, who sees it, how many people can claim it and more.

Create engaging ads that feature your videos and tell your story. Your audiences can view your video ads in News Feed on desktop and mobile devices.

Easily reach people in the area around your business. Just start with your business address and the area you want to reach, and we’ll show your ad to as many people on Facebook as possible within the selected area.

Bring your business to life without the restrictions of full video. These lightweight video ads ensure that people all over the world can view your brand’s story on almost any internet-connected device.

Advertise multiple products, services or promotions without having to create multiple ads. The carousel format offers flexibility and multiple creative options — while also lowering your cost per click.

Make your ads even more targeted and relevant to customers. Dynamic Product Ads help reinforce customer interest by featuring products individuals have viewed on your website or mobile app. We’ll even provide reports on which ads are doing best.

With lead ads, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up with them.