SUBSCRIBE for the latest videos *NEW VIDEOS EVERY WEEK* http://www.TheMinorityMindset.com SC/Periscope @M2JaspreetSingh | Instagram @MinorityMindset Instagram: http://www.Instagram.com/MinorityMindset Facebook: http://www.Facebook.com/MinorityMindset I'm Jaspreet Singh & I created Minority Mindset to motivate, teach, and inspire others to do what they want. While going to school and starting my businesses, I realized school is really good at teaching you to be an employee, but it doesn’t teach you to create value & it doesn’t teach you anything about financial literacy. That’s why we’re here. And, no, we are not trying to sell you one of those “bootcamps” or “masterclasses” on how to get rich. A community of hustlers and entrepreneurs; we are on a mission to motivate, teach, and inspire entrepreneurs and hustlers to be the best they can be, because average sucks. Only a minority of people will risk it all to make their dreams a reality - will you? #ThinkMinority Entrepreneurs | Hustlers | Innovators | Investors 2 Steps To Build A Money Making Brand | Minority Mindset - Jaspreet Singh What’s up everybody my name is Jaspreet Singh & welcome to the Minority Mindset. I have spoke a few times about the value of building a brand, so I wanted to spend this video to elaborate on what a brand is and how to build one Everything is branded. You are a brand for yourself and maybe your business, and every business is a brand no batter how big it is. But having a loved brand is what makes money Having a brand is what allows Rolls Royce to have the highest profit margins in the car industry, because they make sure that anything with the Rolls Royce brand on it is the best Having a brand is what allows Lebron James to earn a lifetime endorsement deal with Nike estimated to be worth over 500 hundred million dollars There are too many businesses out there that try to milk the customers they have. This is why people associate greed with business. They will overcharge customers if they are given an opportunity to do so, they sell sell sell without providing value, and they don’t take care of their customers. This is a very short sighted business model, and it might make you an extra dollar today. But you will lose in the long run. Many businesses choose to do this because they are focused on just making money today rather than building a brand and creating value Building a brand is a slow process and it is usually more expensive than just selling. So how do you build a brand if you have a new business? There are two things you need to focus on First, start by taking care of your customers. This means giving your customers more than they expect. Every fall if you go to buy a computer from an Apple store, they give you a free gift like a pair of beats just for buying their products during the back to school time. If you have a lot of competition you need to be better than what is out there. So you might need to give even more. If I want people to associate Minority Mindset as the entrepreneurship brand, I need to give you a reason to come to Minority Mindset And you have to take care of unhappy customers too. For my 5 Water Socks business, I know I have a quality product. I have had a couple customers who did not like the product. That’s business. But I listened to what they had to say, I thanked them for their feedback, AND I gave them their money back and I let them keep the socks even if they didn’t ask for a refund. And guess what, most of the time they ended up buying more of my socks because of how well we treated them. For my event planning business, JS Entertainment, I would reach out to people who have birthday’s during the month of my event and give them a free pass. The second thing you want to do to build a brand is to stop selling your product. Most people call this counter intuitive, but no one likes being told to buy a product. Yes, you can make sales by selling. But people don’t love things they didn’t want to buy or don’t find useful. Focus on displaying your value, and let your value do the selling. People want solutions to their problems not a sales pitch about how great your products are. For my t-shirt company I could have focused on selling custom shirts but then I would have had the same sales pitch as every other t-shirt company. Our value was we can get you the same custom shirt cheaper and quicker, and that’s what we focused on and that’s how we got sales. And this is why entrepreneurs online receive so much hate because most of these internet entrepreneurs focus just on selling their product and getting you to do things for them. Watch my webinar and buy my course, buy do this for me do that for me. Yeah you can make a quick buck, but very few of them focus on building a brand. http://www.TheMinorityMindset.com This Video: https://youtu.be/714rE2Vbpo8 Channel: https://www.youtube.com/c/MinorityMindset Based in Detroit. #Punjab Jaspreet Singh

• published: 11 May 2016
• views: 208