Dyson is a British-based company and manufacturer of bagless vacuum cleaners (using cyclonic separation and brushless electric motors), heatless hand dryers, bladeless fans/heaters, and robotic vacuum cleaners.
Dyson has developed various technologies in their products, such as the dual cyclone used in vacuum cleaners and their Airblade hand dryers.
The Dyson digital motor is a DC electric motor operates on the switched reluctance principle used in several pieces of equipment. According to Dyson, it is smaller, lighter, cleaner and more power-efficient (due in part to tight tolerances) than conventional electric motors. These brushless motors rotate at up to 110,000 rpm. The motor is a two-pole brushless motor with a digital controller. Dyson says efficiency is 84%, which is less than the 96% efficiency that is achieved in some brushless designs. In order to deal with the high speed, the impeller is made of carbon-fibre reinforced polymer, the shaft is steel. The first version was named X020 and used in the Airblade hand dryer; the later DDM (Dyson digital motor) V2 is used for Dyson handheld vacuum cleaners.