Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Alain de Botton, FRSL (born Zurich, 20 December 1969) is a Swiss writer, philosopher, television presenter and entrepreneur, resident in the United Kingdom. His books and television programmes discuss various contemporary subjects and themes, emphasizing philosophy's relevance to everyday life. At 23, he published Essays In Love (1993), which went on to sell two million copies. Other bestsellers include How Proust Can Change Your Life (1997), Status Anxiety (2004) and The Architecture Of Happiness (2006). In August 2008, he was a founding member of a new educational establishment in central London called The School of Life. In May 2009, he was a founding member of a new architectural organization called "Living Architecture". In October that year, de Botton was appointed an Honorary Fellow of the Royal Institute of British Architects, in recognition of his services to architecture. In 2011, de Botton was elected as a Fellow of the Royal Society of Literature (FRSL).

Born in Zurich, de Botton comes from a Sephardic Jewish family, originating from a small Castilian town of Boton (now vanished) on the Iberian peninsula. His ancestors include Abraham de Boton. His paternal grandmother was Yolande Harmer. His father, Gilbert de Botton, was the co-founder of Global Asset Management. His wealth was estimated by one source to be £234 million in 1999. He has one sister Miel and they received a secular upbringing. De Botton spent the first twelve years of his life in Switzerland where he was brought up to speak French and German.